This week I took the time to categorize most of my marketing tasks based on which core metrics they impact.
It took awhile as I have a lot of ideas I've saved but the payoff has been great so far. Now I have the ability to look at my list and tell which ones I should focus on at a time.
Task for Conversions? Nah, I'm looking at Leads right now.
Something that helps Traffic and Leads? Sounds great, I'll get a bit of a traffic bump while I'm at it.
It was a simple tweak but it removes a lot of decision-making friction.
Anything easy you can do to reduce decision-making friction, either for yourself or your customers, is worth considering.
Similarly, the Automatic Segments in Repeat Customer Insights help reduce the friction around customer segmenting. Not only do they... automatically... create each segment, but they also include ideas on how to reach each group of customers.
That means less effort needed to decide what to send, leaving more time for creating the actual messages.
It comes with a 14-day free trial so you can see how it works and get some ideas right away.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.