I was thinking about what can be done to make this year's holiday rush better. I put together this checklist for Shopify stores to maximize the value from new and repeat customers.
- Give customers a reason to subscribe to your emails.
- New customers are added to a New Customer Welcome Campaign post-purchase.
- New Customer Welcome Campaign sends regular emails over a period of time greater than your average next purchase time (order 2 Customer Purchase Latency metric in Repeat Customer Insights).
- New Customer Welcome Campaign offers help, support, and FAQs to customers.
- New Customer Welcome Campaign softly mentions additional products or services.
- Repeat customers are given equal or better discounts and offers than new customers.
- Repeat customers have first access or early announcements for new products, restocking, and other promotions.
- Customers are incentivized to place their next order in a short time frame (time scarcity).
Start by reviewing the list and see which ones you already do. Then pick one and get started implementing. You might not get to them all before the rush, but you can come back to this list later on.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.