When you bundle products there are a few things to keep in mind:
-
Include best selling products, as well as complementary products and products that build the best long-term customers (use Repeat Customer Insights to check which those are).
-
Set the price above your Average Order Value to help to pull up your overall AOV.
-
Start with 2-3 different bundles and every 60-90 days replace the lowest performing bundle with a fresh one.
-
Consider "launching" each new bundle to your existing customers to attract their attention and interest.
Bundling products can be a very rich product strategy but like everything else, it requires some experimentation and idea testing. Sometimes you'll win by following everyone's advice, other times you'll only win by breaking every rule out there.
But keep experimenting.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.