Marketing Automation is a tool and process that connects triggers your customers perform with actions.
Triggers are usually events that are important to you:
- order placed
- email link clicked
- campaign finished
Those triggers can perform an action on the customer like:
- move customer to different list
- tag customer
- send customer one-off email
- create and send coupon
Usually there are dozens of different triggers and actions in your tool of choice.
Marketing Automation can be considered a way of programming your marketing. It can be with a no-code system or a coding system, either way it relies heavily on logic programming.
Eric Davis
See how the month a customer orders will change their behavior
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.