Marketing Automation

Marketing Automation is a tool and process that connects triggers your customers perform with actions.

Triggers are usually events that are important to you:

Those triggers can perform an action on the customer like:

Usually there are dozens of different triggers and actions in your tool of choice.

Marketing Automation can be considered a way of programming your marketing. It can be with a no-code system or a coding system, either way it relies heavily on logic programming.

Eric Davis

Find patterns in customer behavior

You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.

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Topics: Glossary Marketing automation

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