Tiny Tip: Offer your Black Friday deals to loyal customers early

This upcoming weekend is the last weekend before Black Friday.

It's also the ideal time to let in your most loyal customers.

Giving them a weekend and week of early access can be an easy way for you to treat them. They'll feel appreciated for early access and not have to deal with crowds or out-of-stock products.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Holiday marketing

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