I've written about how an easy option to build customer loyalty is to send personal or customized notes to repeat customers along with a free gift.
A few days ago I ordered tea from a shop I've bought from twice in the past. All three orders have been under $100, about a year apart so nothing huge.
Here's the handwritten note they sent with the order:
Dear Eric,
Thank you for ordering from J-TEA! We appreciate your return business! Included is a complementary ounce of organic Mao Jian Green tea.
Happy sipping!
The note was written on colored cardstock with a custom stamp on the back.
Nothing crazy, difficult, or expensive to produce. Even the complementary tea had a fairly inexpensive cost $5 retail.
Little gestures like this are appreciated by customers and build goodwill.
Eric Davis
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Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.