With a little over two weeks left before the holiday season starts, it's time to get all of your promotions wrapped up and tested.
Hopefully you're using your successful ones from prior years and experimenting with a handful of new ones.
This is also a good time to use customer segmenting and personalized offers. If you've used a tool like Repeat Customer Insights to segment your customers, you can have your emailing system send specific campaigns and incentives to different segments. With the RFM-based segments, as customers buy into the holidays they'll automatically move into different segments.
If you haven't do that yet, there's still time to dip your toe into the segmenting waters. Install the app to get the analysis going, enable Shopify tags, and then load those tags into your email system of choice with a campaign. I'd recommend starting with your VIP and Loyal customers, they are most likely to respond well to incentives.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.