Issue #444 - March 27th, 2024
How to Create a Marketing Strategy: 7 Steps
Michael Keenan writes a guide for to getting started with a marketing strategy.
Planning is great but more often than not, long-term marketing plans have to dramatically change as you adapt to reality.
Get a complete view of your customer behavior
The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.
My articles this week
Spring clean your merchandise catalog
Better marketing timing with Average Customer Purchase Latency
Learn how metrics relate to have more optimization opportunities
Target a 50% Repeat Sales Percentage for sustainable sales
Eric Davis