Issue #443 - March 20th, 2024
Create content for people, optimize for bots
Ilana Davis writes about Google's guideline to create content for people.
For decades people have been trying to game search engines to manufacture content for rankings. From footer links to content spinning to now AI, people keep trying to out-maneuver Google and losing.
30 Weeks Out Of 52
Kevin Hillstrom shares a story about always having a sale.
Get a complete view of your customer behavior
The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.
My articles this week
Compare your Average Order Value across different acquisition channels
Using unexpected good weather when it comes
Eric Davis