A simple rule of thumb for repeat customers

A lot of customer retention and analysis can get complex and confusing fast.

But there's one rule of thumb you can use to tell if you're doing a good job keeping customers coming back:

At least 1 of every 4 customers should be a repeat customer.

If that's not happening, you're going to want to figure out why and fix it. Otherwise you're missing out on a huge portion of revenue.

This is also called the Repeat Purchase Rate and is one of the metrics that Repeat Customer Insights tracks. It's more advanced than the 1-in-4 rule of thumb but that's what you'd expect.

Eric Davis

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

Learn more

Topics: Customer loyalty Repeat purchase rate

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