Using a checklist to make sure the important things get done for Black Friday
Between the high winds, power outages, and wildfire smoke, I’ve been stuck inside the house for the past week. Finally last Friday the rain moved in and started to clear out the smoke. Throughout the day in-between the rain cells I was able to finally clean up and disassemble what… Read more
Don’t let weather events keep your customers out in the cold
With the wildfires nearby, deliveries have gone really sideways. As it was USPS has been having massive delays due to administrative policies. With the smoke, the unsafe air quality, and full-on closures of roads, even other carriers are having problems. Amazon’s started refunding orders because the shipments are so backed-up.… Read more
How paying attention can prevent a complete loss
In five minutes of wind, I lost all of my corn. Portland’s crazy high winds buffeted the entire yard but it was the corn that took much of the damage. In a span of five minutes it went from leaning to bent horizontal on the ground. Luckily I was out… Read more
Distance your Shopify store from its competitors
Your competitors influence how your customer behaves. On one end, if you’re the only producer of a product and it’s patent-protected, you’re going to attract all of the customers who need and can afford the product. You have a lot of flexibility to do what you want without losing too… Read more
Help your customers compare your products easily in Shopify
When you offer multiple levels of a product, you want to make it easy for a customer to compare them. You could build in a custom compare feature into your Shopify store which can be useful for complex products with detailed specs. But not every product needs such a power… Read more
Make your Shopify store referable
For decades, every study and evaluation on customer buying behavior rates referrals as an important reason why someone bought. It’s one of the sources that cannot easily be bought, at least not without long-term harm to relationships. That means you’ll need to work extra hard to make sure your Shopify… Read more
Spare a watt for a neighbor?
For the first time in 3.5 years, I came close to not getting a Shopify Tip out. Portland had some unprecedented levels of wind storms that started on Monday afternoon and have taken out hundreds of trees in the area. In the city of trees, that means lots of power… Read more
How likely is each of your products to create repeat customers?
Last week I improved the First Products report in Repeat Customer Insights so that it will now show you which products produce the most repeat customers. It does this by analyzing the product and customer data to calculate the Repeat Purchase Rate for each individual product (and variant). This means… Read more