Shopify articles

Measuring customer lifetimes

I've been wanting to write about analyzing customers based on their customer lifetime (how long they've been ordering). I've written on cohorts quite a bit but cohort analysis only covers the time of a customer's first order. It doesn't deal with their lifetime as a whole. Knowing a customer first...

A well-crafted second order email to improve customer retention

Yesterday I placed a second order from a Shopify store. After the order went through and I got my confirmation email, they sent me another email. Subject: Wow, Thanks Again. WE LIKE YOU, TOO You're into us, and it shows. Your support means a lot and we can't thank you...

Use February to kick-off the long-term projects

January has come and gone. It's usually a throw-away month for many Shopify stores. Customers are tired from the winter sale season. Store owners are burned out. Staff is tired. February though... February is the month when projects start picking up. Everyone's rested and recovered enough to start planning the...

Does a loyalty program make sense for your Shopify store?

Loyalty programs are designed to incentivize your customers to buy again. Not every store should use a loyalty program though. Some stores already have the customer behavior they need. An extra incentive might not be worth the cost and could cause customers to game the system. On the other extreme,...

Measure your per-customer retention costs

With all the inflation talk there's a lot of attention getting paid to costs. Reducing costs might not be the most efficient use of your time but that balance might change when times get rough. I've always been a fan of running lean with lower costs when possible. Customer acquisition...

The curse of discounting in your abandoned cart emails

This weekend I ordered some new headphones from a Shopify store. At first I wasn't quite ready to order but I added them to my cart so I can take a look at them later and pick which color I wanted. Couple of hours later, I get an email from...

Inflation eroding growth metrics

I had an interesting thought. Average Order Value (AOV) is one measuring stick that Shopify stores use to measure growth. When it's going up, then the store is growing and management is making the right decisions, right? I wonder how many stores are adjusting AOV changes for inflation though. Are...

Non-financial rewards for your most loyal customers

When you're trying to reward your most loyal customers, it's common to give a discount to free product. There are non-financial rewards you can give too: early access to new products free guides, manuals, or other educational products invitations to events (physical or virtual) creating case studies or interviews of...

Develop samples to give away to new and repeat customers

Samples are a powerful tool for attracting new customers. I was considering buying a book this morning but I wasn't sure if it would be relevant. Luckily the publisher created a PDF sample I was able to read before I bought it. Samples are pretty much required with digital items...

Work with your business cycles instead of against them

Now that winter is well underway, it's time to prune our fruit trees. By doing it during the dormant season, the plants aren't hurt and can grow better throughout the upcoming year. Similarly your Shopify store follows a cycle too. It could be the regular commerce cycle (busy in Q4,...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.