An easy tactic to increase your Average Order Value is to create a collection of low-cost products. These will be products that are $2, $5, or maybe up to $10. You can manually curate them to include easy-to-ship and high-profit products or you can use Shopify's smart collections to include...
During the holiday season (and any busy period), it's important to promote your best products. Promote a weak product and you risk losing the sale. Problem is, your best products aren't always your best-sellers. You have to dig deeper to find them. "Best" should be which products create the best...
The past few weeks I've experienced a ton of different ordering and checkout processes. Many of them were frustrating and full of errors. In today's Tiny Tip, you should check your own checkout. This should only take you five minutes. If it takes longer, that's a sign of urgent problems...
Today's Tiny Tip is to create three titles or subject lines for your content. Normally there's a lot of stress about picking the best title for something. If you set a goal of creating three titles instead, you give yourself freedom to create one that sucks. Even with a bad...
Tomorrow is the first holiday weekend since the Black Friday/Cyber Monday weekend. Hopefully it won't be as crazy for you but still busy. Good busy. Not "I-want-to-pull-my-hair-out-from-these-customers" busy. This weekend is a good time to try an experiment or two that you built for this season. Now that the initial...
Some customers just don't buy regularly. One group are the holiday shoppers. They buy during the holiday season and then disappear. Some might come back the next holiday season, only to disappear again. This sort of customers benefits from a reminder email once a year at the start of the...
During a busy season, any problems that turn up can get messy. The problem has to be solved but solving it while you're busy might slow things too much which creates even more problems. Usually the natural response is to solve the problem well-enough for now and then (hopefully) come...
With Black Friday / Cyber Monday weekend over, now it's time to settle in for your regular holiday period. This means a lot of regular work to incentive new and repeat customers to buy. It won't be as fun or entertaining as the last weekend where you're trying to hit...
Cyber Monday. The day when ecommerce is supposed to shine. Make sure to avoid treating your customers like robots today. As tempting as AI and automatic chatbots sound, customers can tell when they are just a transaction to you and are quick to return the treatment. Each customer is a...
Today's tiny tip is a short one: today won't make or break your holiday season. Even if everything goes wrong (or right), you still have plenty of time to change the outcome of the year. Do your best and help your team to do their best, but try to take...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.