Articles about Shopify

Results from a consistent, steady approach to marketing

There’s a lot of hoopla about going big. The huge sale. The massive marketing campaign. The over-sized event. While they have their place, I’m not fond of them. They place so much emphasis on perfection that they are prone to failure. The types of failure that you can’t even learn… Read more

Take a timeout for infrastructure improvements to your Shopify store

I’ve used the past week to work on something that should have almost no visible impact for my customers. It’s a series of infrastructure improvements. For me that involves software upgrades and rewriting some code. So far everything has gone well, which means that nothing looks different to customers. Sounds… Read more

Using longer SEO descriptions in your Shopify store to improve your rankings

Recently a customer was asking about Shopify increasing the length of the SEO descriptions (or meta descriptions in HTML-speak). I noticed shopify increased the number of characters available for the meta description on product pages, but in the search engine itself I didn’t noticed longer descriptions. Is there a planned… Read more

Changing your SEO title tags in Shopify

The title tag is an important part of your Shopify store’s on-page SEO, along with a few other things. A customer of JSON-LD for SEO emailed asking about how to change the titles without editing the theme directly. First off, most pages in Shopify have two titles actual titles SEO… Read more

Best way to optimize Shopify products that change from year to year

A JSON-LD for SEO who sells wines sent me a question about how to organize his products that change from year-to-year. I sell wine in my shop, so there’s a new vintage every year. I was wondering if it is better to create a new product page every year, or… Read more

(Untitled Shopify Page)… why you need good page titles in Shopify

I’ve reviewed a lot of stores who signed up for JSON-LD for SEO Plus+. One simple SEO issue that I’ve seen a few times now is missing title tags. A title tag is the title of the webpage. It’s one of the most important parts of every page and every… Read more

JSON-LD for SEO now integrates with and

Today I’m happy to release another product review app integration with JSON-LD for SEO. Now JSON-LD for SEO will be able to bring your and product reviews directly into the JSON-LD structured data. If you use them for your product reviews, JSON-LD for SEO will try to automatically… Read more

Do you really need THAT?

A subscriber Jeremy showed me that I missed an opportunity recently: Perhaps you missed the opportunity to do a bit of downsizing during your move! ? Just as a re-theme is an opportunity to toss a bunch of outdated and no-longer-needed template code, moving is/was your opportunity to ask yourself,… Read more