Articles about Shopify

It’s not a SEO problem, it’s a lack of content problem

Many Shopify stores are under-equipped for SEO. One of the main purposes Google exists is to help people search for information. Facts, statistics, opinions, essays, documents, images, videos, etc. That’s all lumped into the boring term: content. The first step to Search Engine Optimization is having something that people want… Read more

From a full-time volunteer to turning profitable

I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many… Read more

Rich Results causing a 20% traffic boost and more custom product leads

I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many… Read more

“Extremely happy with this new tool now one of my most valuable in our site”

Last week a Repeat Customer Insights customer left me this review about the Cohort report: COHORT ANALYSIS automatically created from your store is unbelievable and a must-have for any startup focused on growth. Extremely happy with this new tool now one of my most valuable in our site! The Cohort… Read more

Create your own Amazon Prime Day

Amazon’s Prime Day is a good example of rewarding your best customers. Even though you have to pay to becoming a Prime member, Amazon has repeatedly said how those customers spend more than other segments. It acts as an interesting way to let your customers self-segment. Whether you love or… Read more

How Amazon nailed SEO with Prime Day

While reading about Prime Day, I stumbled across this: Google has over 71 million search results for "amazon prime day". 2015 was the first Prime Day. That means in four years Amazon has had Prime Day mentioned on 71 million webpages. Even 1/100th of that would be a massive SEO… Read more

Why your Shopify collections are showing nonsense text in the search results

A customer recently emailed me asking why Google was showing their product tags for their search result descriptions: It seems like search results for my collection pages are containing product tags of products contained within the given collections. Is there a way to prevent product tags from displaying in search… Read more

When should you launch your Shopify store?

Recently a customer was launching their first Shopify store and they were trying to figure out when to launch. Finally: is just opening with things being "good enough for now" better than having everything set up in an ideal way? The only reason I’d delay launching would be because you… Read more