Shopify articles

Find cohort acquisition channels that drive higher-value customers

One quick tip to find more big-spending customers is to track down what brought them to your store. Using a cohort report like in Repeat Customer Insights, find the cohort that has spent more revenue than its neighbors (next/previous months). Then drill-down into the cohort to find what sales channels...

Memorial Day and your growth calendar

With Memorial Day happening today in the US, many stores are wrapping up their Memorial Day sales. While it's almost too late to start (unless you can send out a quick gift card campaign), you can always plan for it next year. It comes around every year and always makes...

Stop starting new projects

Outside I have a number of projects waiting for me and better weather: clean out the garden shed recycle some fence wood into garden beds recycle more fence wood into storage boxes dig out two holes for ponds move wood chips onto paths and probably more I'm forgetting about. A...

Figure out which merchandise new and repeat customers are buying

Some merchandise is great at attracting new customers. Other merchandise is great at retaining customers. Oftentimes, those will be different products. If you heavily promote only one type to everyone, you're not going to be performing your best. Ideally you'd analyze your products to figure out which is which. What...

Target customers who order more frequently than average

One way to detect customer loyalty is by the number of orders they place. Without knowing anything else about them, a customer who placed ten orders is more likely to be more loyal than one who placed five orders. One of the most difficult tasks in ecommerce is getting a...

The reward comes from the work

The past two weeks (and weekends) have been pretty hectic in the garden. True Spring and its heat arrived finally three weeks ago after a cold and wet start. That meant it was time to everything into the ground or greenhouse, including 110 tomatoes, 50 or so peppers, and 20...

Great customers can start with small orders

I remember trying a whole bunch of samples of different brands and flavors of exercise nutrition. The ones I ended up sticking with, I bought many large containers of for years. When you acquire a new customer you won't know if a customer is above-average or not. It'll probably take...

Grow your above-average customers

Over the long-term, you want to grow the number of your above-average customers so they make up a larger part of your customer base. You should absolutely continue to grow your customer base as a whole through customer acquisition. You just want to accumulate more above-average customers as you go....

Struggling to reach 100% completion

Late last week our basement office was finally finished. That meant an entire long weekend of cleaning, moving, and setting up of my office. As I write this everything is moved in but there's a dozen of piles of miscellaneous. A pile of papers to file. A pile of cables...

Feature and highlight your best-selling product variants

As with best-selling products, sometimes you'll have a specific variant that outsells the others. When that happens you should make sure to highlight that variant as much as possible. Anyplace you mention the product, that variant should be the one shown. Hero banners, product photos, email images, etc. You could...

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