Shopify articles - Page 2

Using Customer Grids to defect customer defection early

In Repeat Customer Insights you can use the Customer Grid as a customer defection early-warning system. Let's say you compare your Customer Grid to your past performance and see this in your defection customer segments: This says a lot about the store Loyal customers have shifted out to other segments...

The season to get everything ready for the year

After the winter holidays I like to spend time to clean things at the start of the next year. That means January and February are mostly focused around maintenance and getting things easier to work on over the next several months. With the holidays and most holiday returns done, now...

Use a holiday to your advantage

Some holidays like the upcoming Valentine's Day can be tricky to use in your marketing. Some brands should 100% be taking advantage of any given holiday. If you sell candy, Valentine's Day is an easy win. For other brands, some holidays are off-limits. If you sell burial services, having a...

Reduce customer service costs with a New Customer Welcome campaign

One benefit of a New Customer Welcome campaign is that it can cut down in customer service requirements. Note: requirements, not the quality. The point of these campaigns is to get a customer familiar with your store, products, etc. A big part of that is education and teaching them how...

Retaining customers with RFM segmenting

A Repeat Customer Insights customer was asking what they could do with RFM segmenting to retain customers better. For retaining existing customers you'll want to reach customers who are good customers but haven't ordered recently. Especially if your product line lends itself to frequent reorders (e.g. consumable products). For this...

What do your customers really want?

Do your customers really want discounts on large orders, upsells, or a loyalty points system? Or are those things you want? The reason customers might be ignoring things are because they don't want them and just ignore them. Be prepared to cut anything that doesn't work. Eric Davis Go in-depth...

Compare your loyal customers to your average customers

Once you know who your loyal customers are (say though customer segmenting or loyalty analysis), then you can measure how they are different than your regular customers. Goods ways to do this are to compare your overall customer performance to your loyal customer segment: Average Order Value Average Lifetime Value...

Innovation around free shipping offers

While going through some ecommerce stats and studies I came across a post from Jilt that mentioned a pretty interesting offer. Rue La La offers a shipping option called The Rue 30®. Basically when you order, you pay shipping but any additional orders over the next 30 days ship free....

Forecast returns using your Returns Rate

By figuring out your Returns Rate, you'll have an idea of how many returns you'd need to process each month. The only other thing you need to forecast your returns each month is your monthly order volume. (Repeat Customer Insights can automatically calculate your Average Order Volume over a year...

Getting a handle on your Returns Rate

With January wrapping up, most of your holiday returns will have been sent in by now. That makes this a good time to dig into how your returns and exchanges went for the year. Figuring out how many orders resulted in a return can be straight-forward. For this you'll want...

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