Reward your most loyal customers at the end of the year

A way to prolong your selling season is to make a special offer to your best customers this or next week, before the end of the year.

You'll want to target the best customers (what I call the VIPs and Loyals in Repeat Customer Insights).

You'll want to give them a short-time coupon or free gift on their next order.

You can call it a VIP perk or a reward for their loyalty over the year.

You could also send something to your potentially loyal customers. These customers are the ones who are showing some loyal behavior but aren't quite there yet. Either they don't have enough order history or aren't ordering as often as the VIPs.

Convince them to become loyal and you might be able to influence their purchases next year.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Holiday marketing Incentives

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