Repeat Customer Insights Knowledge Base

Welcome to the Little Stream Software Knowledge Base.

I'm Eric, the founder of Little Stream Software. Since you've come here I'm guessing that you have a question about one of my Shopify Apps.

Below you'll find the support articles for Repeat Customer Insights, grouped by category.

Alternatively, you can also use the search below if you're not sure which article you're looking for.

If you have any questions or can't find what you're looking for, I'd be happy to answer them. Email shopify@littlestreamsoftware.com or use the little help icon in the lower right of your screen.

• Strategy
• Customer Segmenting
• Order sequencing analysis
• Customer Grid
• Customer Cohorts
• Product analysis
• Other articles

General questions

• Little Stream Software support hours
• Shopify Apps holiday performance report
• Shopify Apps Refund Policy
• Shopify people I recommend working with

Strategy

• Adding a new customer one-time offer to boost your Shopify store sales
• Adding another layer of guidance for your Shopify repeat customer metrics
• Analyze your 2022 holiday performance to see what your Shopify store accomplished
• Applying customer latency to a straightforward marketing campaign
• Common customer analysis circumstances Shopify stores run into
• Comparing Repeat Purchase Rate and Repeat Sales Percentage
• Create a New Customer Welcome campaign
• Dangers of using Lifetime Value with your Shopify customer acquisition plan
• Discover your store's weaknesses: automatic metric drop-off detection added to Repeat Customer Insights
• Earning repeat customers when you only sell a single product in your Shopify store
• Evaluating the early impacts a downturn has on your customer's behavior
• Find drop-offs in your repeat purchase funnel
• Focus on getting one-time customers to buy a second time
• Focus on what matters with help from Repeat Customer Insights
• Focus on which customers are loyal
• Getting lost by staring at the lone customer's behavior and forgetting about the forest
• Give each customer segment a purpose
• Guidance - common analytical objectives for Shopify stores
• How deleting old products can lose you repeat customers
• How different discount strategies can change customer behavior
• How knowing your Repeat Sales Percentage can help your Shopify store
• How many emails should your new customer welcome campaign include?
• How to discover why many of your ecommerce customers aren't coming back to your Shopify store
• How to discover why your Shopify store's average order value keeps shrinking
• How to identify, track, and retain repeat customers in Shopify
• Learning when to switch tactics as the results falloff
• Measuring the results from marketing tactics from month-to-month with RFM
• Monday Morning Metrics: see how your Shopify store performed last week
• My #1 tip to improve customer retention for Shopify
• Optimize a New Customer Welcome campaign
• RFM analysis for Shopify stores: a comprehensive guide
• Shopify Store Analysis to measure how your store is performing
• Shopify stores: Automatically discover what percentage of your revenue comes from repeat customers
• Slipping off the Average Order Value treadmill
• Spending resources on the areas that matter the most to customers
• The churning of new marketing technology on your Shopify store
• There's only two ways to optimize your Shopify store
• Using your customer behavior to improve unpaid traffic channels
• What 23 pounds of seed can teach you about customer reordering behavior
• When downturns strike, it's good to be adaptive
• When each report should be used in Repeat Customer Insights
• Why blindly chasing AOV increases can hurt your Shopify store
• Your customer's spending habits: are they buying more or less over time?

Customer segmenting and RFM analysis

• 3 classic customer segments you should focus on
• A simple, quick email campaign you can use with your best customers
• An ACME catalog of customer segmenting options
• Analyze which Shopify sales channels produce your best repeat customers
• Automatic customer segmenting, without any AI, tricks, or gimmicks
• Be clear with your customer segmenting objectives
• Create your first customer segment in 3 minutes using Shopify
• Customer analysis details to better understand how a customer behaves
• Customer segmenting for new and smaller Shopify stores
• Customer Segmenting to know which customers are the best customers
• Digging into customer details to find your best customers
• Digging into RFM segmenting in Shopify
• Finding which customers are active and spending the most with your Shopify store
• Finding your consistent big spenders in Shopify
• Grading your Shopify customers with RFM segmentation
• How Automatic Customer Segmenting can help you develop better marketing campaigns in Shopify
• How many customers do you need to start segmenting your marketing
• How Repeat Customer Insights analyzes purchase frequency for Shopify stores
• How Repeat Customer Insights creates 30+ segments automatically in Shopify
• How Repeat Customer Insights tracks your customer acquisition sources in Shopify
• How Repeat Customer Insights uses RFM segmenting for Shopify stores
• How RFM scores customer behavior from 1 to 5
• How RFM self-adjusts as you sell better and more expensive products like subscriptions
• How to find the top 1% of your customers using RFM
• How your customers automatically decay with RFM
• Merging Shopify's customer data with Repeat Customer Insights analysis
• More powerful customer grading algorithm to better understand your customer behavior
• Most valuable 80/20 customer segments for your Shopify store
• New customer filters for RFM scores released
• Not every Shopify store needs customer segmenting
• Put a name on it: naming your customer segments
• Putting more F in the RFM customer analysis
• RFM analysis for Shopify stores: a comprehensive guide
• See how your customer segments have changed with the Customer Grid History
• Segment based on what customers do, instead of what they say
• Segmenting your traffic into different buying groups using Google Analytics
• The segment of customers who just can't get enough
• The segment types Repeat Customer Insights creates automatically for your Shopify store
• Thinking about your best customer
• Uncovering your potential best customers
• Using alternative customer segmenting models when your Shopify store is still growing
• Using customer lifetime values for fun and profit
• Visualize your entire Shopify customer base with the Customer Grids
• Where the Automatic Segments get their customer thresholds in Repeat Customer Insights
• Why RFM has no set points that determine a customer's ranking

Order sequencing and Customer Purchase Latency analysis

• Accumulate repeat customers with customer purchase latency and win-back campaigns
• Calculating your customer purchase latency
• Comparing apples to apples with your Average Order Value and Repeat Purchase Rate
• Data-driven gems that can be mined from a customer purchase latency analysis on a Shopify store
• Evaluating a store's repeat customer metrics with a high Average Order Value but slow latency
• Evaluating a store's repeat customer metrics with fast but infrequent repeat orders
• How Average Latency is underused by Shopify stores
• How the Customer Purchase Latency metric can guide subscription frequency in your Shopify store
• Insights into Average Order Value drop-offs for Shopify stores
• Insights into Repeat Purchase Rate drop-offs for Shopify stores
• Insights into the Average Order Value metric for Shopify stores
• Insights into the Repeat Purchase Rate metric for Shopify stores
• Introduction to Customer Purchase Latency
• Is your Shopify store helping to accelerate repeat customer purchases?
• Order Sequencing analysis to playback the past orders for better insights into the future
• Predicting customer orders using Customer Purchase Latency in Shopify
• Purchase Latency: measuring the time between repeat orders
• Repeat Purchase Rate, and how to calculate it
• See how your Shopify customer behavior changes over time with the new date-based Customer Purchase Latency report
• Spotting reordering problems in you Shopify store with Customer Purchase Latency
• The critical step in turning your new customers into repeat customers
• The difficulties when customers only order once a year from your Shopify store
• Using customer behavior data to decide when to start your holiday marketing
• Using latency to detect defecting customers in your Shopify store
• Using order sequencing to better understand customer behavior
• Why both short and long-term ranges are useful for tracking your Repeat Purchase Rate

Customer Grid

• Analyze how your customer base changes over time to find hidden trends
• Better customer segmenting by looking at more than one analysis
• Customer Grid to visualize how customer segments are behaving
• Describing RFM segmentation with Customer Grids
• Discover if your customers are becoming more loyal over time
• Give each customer segment a purpose
• Giving discounts to your best repeat customers
• How is a Shopify customer assigned automatic segments?
• How Repeat Customer Insights creates 30+ segments automatically in Shopify
• How RFM is used by the Customer Grid to segment customers into behavior groups
• How to find the top 1% of your customers using RFM
• How to identify, track, and retain repeat customers in Shopify
• Released: compare how your customer segments have changed over time
• See how your customer segments have changed with the Customer Grid History
• Spot customer acquisition issues with the Customer Grid and RFM
• Taking data snapshots to make the future brighter
• The segment types Repeat Customer Insights creates automatically for your Shopify store
• Uncovering your potential best customers
• Visualize your entire Shopify customer base with the Customer Grids

Customer Cohorts

• Breaking down customer acquisition sources for each cohort
• Calculate the percentage of customers who ordered again using a cohort report
• Cohort Reports now include all historic customer purchasing behavior
• Cohort Reports to see which groups of customers are the best customers
• Detailed customer cohort information for Shopify stores
• Evaluating the early impacts a downturn has on your customer's behavior
• Find early repeat purchases with the updated Customer Orders by Cohort report
• Find out which customers are annual gift-givers to improve your marketing messages to them
• Find what percentage of customers reorder in a time frame
• Forecasting how many new customers your store will attract in the upcoming months
• How many customers belong to a cohort?
• How to read a customer cohort report
• How to understand what a customer cohort is doing
• Improve your cohort analysis by using percentages
• Measuring cohort membership
• Spotting behavioral changes in your customers
• The all-important November and December customer cohorts
• Track running totals for cohorts using a cumulative rollup calculation
• Two ways to compare different cohorts to find opportunities
• Using Cohort details to understand why how a cohort of customers is behaving
• Using cumulative cohort reports to find groups of the best repeat buyers
• Using historic data to optimize your Shopify store's marketing
• Using new customer acquisitions to find hidden busy seasons
• Using the Cohort Revenue report to see how your customers are buying over-time
• What cohort reports teach you about your repeat customer behavior
• What to check first if your Shopify store sales have dried up

Product Analysis

• Deciding when to pull a product
• Discontinuing a product line can cause customers to defect
• Discovering which products bring back the most repeat customers
• Find which products to promote or ignore by using your Repeat Purchase Rate as a hurdle rate
• First Product Analysis: find which products create better customers
• Half your products sell less than the average
• How likely is each of your products to create repeat customers?
• How the First Product Analysis report shows customer behavior
• Measuring how the products in the first order influence customer repurchases
• Product Analysis uncovers which products and variants create repeat customers
• Promote the products that lead to the most profitable customers
• Second, third, fourth order... product analysis reports now available
• Use samples to get a repeat customer to buy again

Other articles

• "Extremely happy with this new tool now one of my most valuable in our site"
• About the new Repeat Customer Insights API
• An easy way to start with your store analysis is to look at last week
• Average LTV is now calculated in Repeat Customer Insights
• Filtering and combining customer segments for further analysis
• How technical do I need to be to install and use Repeat Customer Insights?
• How the time period works in Repeat Customer Insights
• Invite non-Shopify accounts to Repeat Customer Insights
• Keep your key Shopify performance indicators easy to find
• Key performance indicators for single-purchase products
• Linked Accounts to connect multiple Shopify stores
• Monday Morning Metrics: reviewing your last week's customer behavior
• New period comparison insights added to Repeat Customer Insights
• Newly released: Focus reports sent to your email directly from Repeat Customer Insights
• Repeat Customer Insights demo
• Returning Customer Rate now measured by Repeat Customer Insights automatically
• Shopify Apps Refund Policy
• Using the Repeat Customer Insights export data
• Using your store data to find hidden opportunities
• Why Shopify and Google might be counting your repeat customers incorrectly