In addition to looking at cohorts as a whole, Repeat Customer Insights also lets you drill-down into a specific cohort.
This can be useful to look at outliers or special cohorts. The November and December cohorts are popular ones to look at when evaluating winter holiday customers, especially to see if they end up coming back outside the holiday season.
Analysis data
Every cohort's detail page includes its version of the month-by-month data reported in the main cohort reports.
- Number of customers who ordered
- Revenue
- AOV
It also includes a breakdown of the Acquisition Sources that make-up the cohort so you can track where these customers were coming from.
Customer details
Each cohort also includes a segment in the Customer Segmenting which can be accessed through the details page if you want to see who belongs to the cohort.
Graphs
The cohort details are graphed so you can see a month-by-month view of their trends.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.