Using Cohort details to understand why how a cohort of customers is behaving

In addition to looking at cohorts as a whole, Repeat Customer Insights also lets you drill-down into a specific cohort.

This can be useful to look at outliers or special cohorts. The November and December cohorts are popular ones to look at when evaluating winter holiday customers, especially to see if they end up coming back outside the holiday season.

Analysis data

Every cohort's detail page includes its version of the month-by-month data reported in the main cohort reports.

  • Number of customers who ordered
  • Revenue
  • AOV

It also includes a breakdown of the Acquisition Sources that make-up the cohort so you can track where these customers were coming from.

Customer details

Each cohort also includes a segment in the Customer Segmenting which can be accessed through the details page if you want to see who belongs to the cohort.


The cohort details are graphed so you can see a month-by-month view of their trends.

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify

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