I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #426 - 1 or 3-Page Checkout, Handling Black Friday
Issue #426 - November 22nd, 2023 All merchants can now choose between the one-page checkout and three-page checkout Shopify has added the option to use a one-page or three-page checkout for all non-Shopify Plus stores. Both should be tested to see which performs better but I doubt there's enough time...
Shopify Dispatch Issue #425 - Shipping and fulfillment, SEO meta descriptions
Issue #425 - November 15th, 2023 5 Reasons to Ship and Fulfill With Shopify This Holiday Season Maria Acle gives a few tips about shipping for the 2023 holiday season including avoiding the holiday surcharges in Shopify Shipping. Crafting meta descriptions to get the click Ilana Davis writes about meta...
Shopify Dispatch Issue #424 - Difficult customer acquisition, Shopify Tax Platform
Issue #424 - November 8th, 2023 Times Have Changed Kevin Hillstrom writes about how 2023's customer acquisition is getting so difficult that stores are reaching for deep discounts even before the holiday season starts. The Shopify Tax Platform: Automated Sales Tax Built for Enterprise Businesses David Toper writes about the...
Shopify Dispatch Issue #423 - Shop cash on web, Using Shopify AI content
Issue #423 - November 1st, 2023 Shop Cash Expands to the Web, Just in Time for Holiday Shopping Shopify has released the Shop search and marketplace to the web. This now makes it possible to search all of the stores and products in Shop without installing the mobile app. Should...
Shopify Dispatch Issue #422 - GeoIP, Rebuy rates impact loyalty
Issue #422 - October 25th, 2023 GeoIP is now a part of Automatic Redirection Shopify has moved the GeoIP feature from Shopify Plus into the Automatic Redirection. If you use either of these, you'll want to do some extensive testing to make sure it's configured correctly for Google and any...
Shopify Dispatch Issue #421 - eCommerce Expo 2023, Holiday shopper survey
Issue #421 - October 18th, 2023 eCommerce Expo Was AI-Heavy, but Ultimately About How We Keep Shopping Personal Deann Evans shares what they learned at the London eCommerce Expo 2023. 7 things you need to know about this year's holiday shoppers Shopify shares another survey they commissioned to research holiday...
Shopify Dispatch Issue #420 - Holiday shopping forecasts, Increase conversion rates
Issue #420 - October 11th, 2023 Americans say they're holding firm on holiday shopping - the season starts now Shopify's released more survey results, this time about the 2023 holiday season. They found the majority of shoppers plan to spend the same or more on gifts this year. The unstated...
Shopify Dispatch Issue #419 - Show compatible products, Filter products
Issue #419 - October 4th, 2023 Show compatible products to reduce customer service and returns Ilana Davis writes about how to remind and link to compatible products. More ways to filter products in admin Even though Shopify complicated them a lot recently, I've always liked the power metafields give you....
Shopify Dispatch Issue #418 - New one-page checkout, Traffic sources matter
Issue #418 - September 27th, 2023 The World's Best Checkout Just Got Better: Fast, Intuitive and All on One Page Xuya Wang writes about Shopify's new one-page checkout which is rolling out in October. How Traffic Sources Impact Online Sales Armando Roggio shows why it's important for every store to...
Shopify Dispatch Issue #417 - Mismanaged stores, 3D product images
Issue #417 - September 20th, 2023 Clown Show Kevin Hillstrom has a list of ways to tell if an ecommerce store is mismanaged. Elevate Your Product Catalog with Shopify's new 3D Scanner on iOS Justin Ianni writes about how the updated Shop app can work with an iPhone to create...