Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #455 - Talking with your community

Issue #455 - June 12th, 2024 They're Lurking, And They're Fighting Back Kevin Hillstrom writes about how when you are building communities, you need to be present. It's usually better than buying more ads. Which marketing strategies are producing the best customers for your store? Analyzing your customers, orders, and...

Shopify Dispatch Issue #453 - Mastering Structured Data

Issue #453 - May 29th, 2024 Mastering Structured Data ebook Ilana Davis writes about the Mastering Structured Data ebook, a collaboration of over a dozen SEO experts. Which marketing strategies are producing the best customers for your store? Analyzing your customers, orders, and products with Repeat Customer Insights can help...

Shopify Dispatch Issue #452 - Develop your merchandise, New checkout editor

Issue #452 - May 22nd, 2024 The Art of Coaching Kevin Hillstrom writes about working to develop your merchandise and even doing a test of it during this summer. New checkout and accounts editor for merchants on Basic, Advanced, and Shopify plans Shopify is replacing how they do checkout customizations...

Shopify Dispatch Issue #451 - Community building, Structured data checklist

Issue #451 - May 15th, 2024 Ryan Hall (y'all) Kevin Hillstrom writes about the importance of building a community instead of renting one from Google/Facebook/etc. Structured data checklist for your Shopify SEO Ilana Davis shares a checklist you can use to evaluate if your structured data is good enough. Which...

Shopify Dispatch Issue #450 - WLS radio, Advertising cookies

Issue #450 - May 8th, 2024 WLS - Chicago Kevin Hillstrom writes about Sears, the WLS radio station, and how Sears was doing Amazon Prime-like tactics over a hundred years ago. Another everything old is new again moment. Google’s Cookie Delay Reveals Industry Fears Armando Roggio reports that Google has...

Shopify Dispatch Issue #449 - Avoid IP redirects, EU Accessibility Act

Issue #449 - May 1st, 2024 Avoid automatic redirection based on IP address Ilana Davis writes about how automatic IP redirection is bad for SEO. I wish Shopify would follow the rules about it instead of letting stores break their entire domains. Feels like they flip-flop every year since I...

Shopify Dispatch Issue #448 - Low-cost items, PCI DSS v4 in Shopify

Issue #448 - April 24th, 2024 Your Low-Cost Items Kevin Hillstrom writes about having a low-cost product that's loved by customers and keeping it low-cost. This is why Costco's $1.50 hot dog is so loved. Powering Shopify’s High-Performance, PCI DSS v4 Compliant Checkout with Sandboxing A technical post by Ilya...

Shopify Dispatch Issue #447 - First-party data, AI in Google results

Issue #447 - April 17th, 2024 What is First-Party Data? A Complete Guide on Data Holly Stanley writes about first-party data and how to use it on Shopify's blog. Analyzing the first-party data that's automatically collected for you in Shopify is a big reason why I created Repeat Customer Insights....

Shopify Dispatch Issue #446 - Shopify SEO, Your own event

Issue #446 - April 10th, 2024 What's missing in Shopify SEO? Ilana Davis asks what's missing in Shopify SEO? From my experience, the gap is documentation. Shopify has a lot of SEO features but they were never documented or are buried in one of their several documentation sites (that get...

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