I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #442 - Controlling an industry, Multi-channel selling
Issue #442 - March 13th, 2024 Headphones Kevin Hillstrom shares his story of buying different headphones and how he made buying decisions. An interesting part is at the end about how a small number of people can control an industry's popularity and why isn't that you or your employees? How...
Shopify Dispatch Issue #441 - Structured data benefits, Shopify Flow retry
Issue #441 - March 6th, 2024 Measuring the benefits of structured data Ilana Davis writes about the benefits of structured data for Shopify stores. Shopify Flow - Retry workflows Shopify's updated Flow so a workflow can now be retried. This should help investigate failures and develop new workflows. Get a...
Shopify Dispatch Issue #440 - Combined listings app, Cookie-proof marketing
Issue #440 - February 28th, 2024 Boost Conversion with the Shopify Combined Listings App Shopify Plus stores will soon have access to Shopify Combined Listings which will answer the question of whether you should use products or variants for your merchandise. It feels odd to require an app and limit...
Shopify Dispatch Issue #439 - Merchandise Residual Value, Improving SEO
Issue #439 - February 21st, 2024 MRV: Merchandise Residual Value Kevin Hillstrom created a metric called MRV to find products that are producing greater or lesser value in the long-term. It uses where in the lifecycle and a simple spend prediction. Making a good page perform better on Google Ilana...
Shopify Dispatch Issue #438 - Shopify speed score, Geolocation app to be removed
Issue #438 - February 14th, 2024 Happy Valentine's Day What Is a Good Shopify Speed Score—and Does It Matter? Michael Gooding gets into Shopify's new Web Performance Dashboard and how it gives a better view of how your store actually performs. This is great because I've seen a number of...
Shopify Dispatch Issue #437 - Winter Editions, Shopify Product Reviews closing down
Issue #437 - February 7th, 2024 Shopify Editions Winter 2024 The big news this week is Shopify's Winter 2024 Edition. Highlights I found interesting: The Shopify Subscriptions app is now in full release New GraphQL APIs that support 2000 product variants now in developer preview Introducing Theme Blocks in Developer...
Shopify Dispatch Issue #436 - Shifting power
Issue #436 - January 31st, 2024 A light week as Shopify seems to be holding back for its upcoming winter feature release. Moneyball Kevin Hillstorm writes about what happens as power shifts and why you need to be thinking about where you want your store to be in the upcoming...
Shopify Dispatch Issue #435 - Under-performing channels
Issue #435 - January 24th, 2024 What Are We Doing? Kevin Hillstrom writes about why your email marketing might not be generating the profit it deserves. Same can be said for any other channel that's under-performing. Product insights page removed from Analytics Shopify has removed the product insights report. They...
Shopify Dispatch Issue #434 - Shop Pay for all, Own your own event
Issue #434 - January 17th, 2024 Experience the Magic of Shop Pay Shopify is now offering Shop Pay to non-Shopify stores (mostly enterprise stores). If this is successful, it could mean more features developed into Shop Pay and that marketplace. Chili Bowl Kevin Hillstrom writes about why you want to...
Shopify Dispatch Issue #433 - Organic traffic decrease, Shop channel pre-installed
Issue #433 - January 10th, 2024 Traffic tanked, now what? Ilana Davis shares how to analyze an organic traffic decrease and what you can do to fix it. Shop channel now pre-installed for new merchants Shopify is now automatically installing the Shop channel app for new merchants. I'd take this...