Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce

I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

Past issues

Shopify Dispatch Issue #384 - Shopify pricing changes, How you sell the product

Changes to Shopify's 2023 Plan Pricing The big news of the week is changes to Shopify's pricing with increases of around 30% to every plan. Kevin, You Don't Get It Kevin Hillstrom compares two different ways to sell a product: create a better product or play games with an average...

Shopify Dispatch Issue #383 - Backup shipping rate, Developing product interest

Improved backup shipping rates to avoid blocked checkouts Shopify can now display backup shipping rates in checkout if your primary shipping app is too slow or offline. This could be a useful option to reduce cart abandonment but you might want to review Shopiy's rates to make sure they're in-line...

Shopify Dispatch Issue #382 - SEO for new products, Commerce trends

Google Messes Up New Items Within A Category Kevin Hillstrom writes about how Google will tend to favor your older products which makes it more difficult for your newer products to get traction. This reminds me of an famous essay about SEO from 2004. It's a long read but it...

Shopify Dispatch Issue #381 - Better Shopify Flow automation, AOV changes

The next big evolution of Shopify Flow is here Warren Pamukoff writes about Shopify Flow improvements including scheduling, data actions (e.g. get order details), and loops (e.g. every order today). These should help automate data collection with Flow. Your Average Order Value now has a new definition in Shopify Shopify...

Shopify Dispatch Issue #380 - Shopify Commerce Components, Looking at 2023

Welcome to the new year. Introducing Commerce Components by Shopify Shopify has created a new enterprise offering called Commerce Components. It's based on the features offered to Shopify Plus but is built for stores who want more custom code, especially for their storefront. Looking Ahead Kevin Hillstrom writes about where...

Shopify Dispatch Issue #379 - Rough sales in 2022

Sales may be rough but you're not alone Ilana Davis writes about how 2022 might seem rough but it's really just pressing the reset button to the pre-2020 growth rate. Check how your holiday customers performed Check how holiday customers performed in prior years with Repeat Customer Insights Cohort Report....

Shopify Dispatch Issue #378 - Price resistance, SEO maintenance

Price Point Resistance With increasing costs and prices, long-term customers will defect if prices increase too much. Kevin Hillstrom shares an example of how to analyze for this price point resistance. Create an SEO maintenance plan Ilana Davis gives an example SEO maintenance plan that you can use to keep...

Shopify Dispatch Issue #377 - Sale filter, Merchandise categories

Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues) Edward Scott at Baymard used their UX research to recommend a sales or deals category for customers to browse. This could be a simple sale tag added to products in Shopify and linking to that from...

Shopify Dispatch Issue #376 - Impact of discounting, 2022 holiday sales report

Longer-Term Impact of Discounting Today Kevin Hillstrom gives an example about how discounting today will shape your customer's behavior in the future. Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday Marcia Kaplan collected various reports on the 2022 early holiday sales. Figure out which sales channels send you the best...

Shopify Dispatch Issue #375 - Black Friday results, Chicken efficiency

Shopify Black Friday and Cyber Monday early reports From Shopify's company news, it looks like Black Friday and the Black Friday through Cyber Monday were an improvement over last year. From this and other reports, it sounds like 2022 has gotten back on the long-term ecommerce growth trend. The spikes...