Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce

Would you like to learn how to improve your store, attract happy customers, and sell more products? Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

Past issues

Shopify Dispatch Issue #116 – Marketing emails, Measuring discount profits

6 Email Marketing Campaign Ideas to Stand Out in a Crowded Inbox Shopify shares six emails you can use to build relationships with your customers. The two for VIP and lapsed customers are great for getting people back to your store. Escalation Kevin Hillstrom did some math to show how… Read more

Shopify Dispatch Issue #115 – 2017 holiday sales report, Troubleshooting weak sales

Sales Report: 2017 Thanksgiving Day, Black Friday, Cyber Monday Last week Shopify shared their results from the holiday weekend. This week more sources are reporting in with wider reports how stores did as a whole, including non-Shopify stores. Feels like just about every metric points to growth this year. Troubleshooting… Read more

Shopify Dispatch Issue #114 – Shopify’s BFCM analysis, Black Friday hype

I have an interesting contrast for you this week. Black Friday Cyber Monday 2017: An Analysis of Over $1 Billion in Sales The first numbers from Shopify are in with over $1 billion USD in sales for 2017’s BFCM. One interesting metric was that how much better email and search… Read more

Shopify Dispatch Issue #113 – CRO advice, what testing actually increases revenue

19 Growth and CRO Experts on Increasing Revenue Without Increasing Traffic Shopify interviewed a group of marketing and conversion rate experts and they shared their thoughts on what ecommerce merchants should be doing. A lot of the advice centers around having a plan, strategy, and organization that is able to… Read more

Shopify Dispatch Issue #112 – Shopify Live View, Product photo A/B testing

Introducing Live View: Watch Visitors Become Customers with Real-Time Reporting Shopify just released a new report called Live View which features a real-time view of what your visitors are doing right now. It’s pretty and could be useful during launches, but you’ll want to make sure you’re not too distracted… Read more

Shopify Dispatch Issue #111 – 10 email segments, 6-part abandoned cart sequence

10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails Email remains one of the top marketing channels for sales. It also has a lot of potential for automation or at the very least, setting up campaigns early to launch at a later date. Alicia Thomas from… Read more

Shopify Dispatch Issue #110 – eBay and Shopify, Control groups

Start Selling on eBay with Shopify Shopify has released an eBay sales channel so now you can sync your products from Shopify to eBay and back. The Ultimate Guide to Control Groups You’d never stop a marketing campaign that was working in order to fund one that was losing money,… Read more

Shopify Dispatch Issue #109 – Launching products, Pricing psychology

Introducing New Products: Tactics to Ensure New Lines Will Land With Customers While it skips over most of the important parts of planning and development of a new product, this article has a good outline for launching a new product. The Psychology of Competitive Pricing for Ecommerce Pricing is hard.… Read more

Shopify Dispatch Issue #108 – 2016 BFCM, Future of structured data

5 Lessons From Last Year to Win Black Friday Cyber Monday 2017 If you haven’t already started to plan out the holiday season, now’s the time. One good way to do this is to look back at what happened last year for your store and for the industry in general,… Read more

Shopify Dispatch Issue #107 – Google Autocomplete, A/B testing

Introducing Google Autocomplete for Shopify: Less Friction at Checkout, More Sales Shopify is starting to roll out their Google Autocomplete feature to checkout over the next few weeks. Thinking about A/B Testing for Your Client? Though targeted at Shopify Partners looking to do A/B testing for clients, this article by… Read more

Shopify Dispatch Issue #106 – Holiday A/B testing, Integrating products and content

The Beginner’s Guide to A/B Testing During Black Friday Cyber Monday A/B testing can be a powerful way to optimize your store and its marketing. In this guide from Shopify they share how you can take advantage of the holiday traffic to run A/B tests. I’ve also developed a fast… Read more

Shopify Dispatch Issue #105 – Product reviews, Bulk label printing

5 Ways to Amplify the Power of Your Reviews This Holiday Season Customer reviews, and social proof in general, can be a powerful way to increase your store’s conversion rate. Theresa O’Neil has five ways you can reuse your reviews in your marketing. Introducing Bulk Label Printing for Shopify Shipping… Read more

Shopify Dispatch Issue #104 – Shopify Flow, Shopify SEO rankings

What Is Ecommerce Automation? Shopify Flow Shopify has released their Flow app which can create automation workflows for your store. It’s a Plus-only feature for now but there are plenty of automation ideas in here that can be adapted to other apps and tools. The impact of JSON-LD for SEO… Read more

Shopify Dispatch Issue #103 – Shopify survey results, ROAS vs ROMI

Ecommerce Survey 2017: The Trials & Tribulations of a Booming Industry Shopify released the first set of analysis from their ecommerce survey for 2017. It’s interesting that some of the top struggles are also things a few of my apps help with… almost as if I planned that huh? 😉… Read more

Shopify Dispatch Issue #102 – Shopify Rich Snippets, Marketing productivity

Shopify Rich Snippets: Improved organic traffic that converts, without chasing rankings Getting Rich Snippets is one of the few "free lunches" in the SEO world that still works, mostly because Google really wants to better understand your store’s website. In this article I cover everything you need to know about… Read more

Shopify Dispatch Issue #101 – Post-purchase communications, Amazon channel update

Post-Purchase Communications: Expert Tactics to Stay in Touch With Customers Alexandra Sheehan has collected several ideas about how to contact your customers post-purchase to improve your customer relationships. New Features, New Categories: Selling on Amazon with Shopify Just Got Easier Shopify has updated their Amazon channel with more categories and… Read more

Shopify Dispatch Issue #100 – Ecommerce SEO, Negative product reviews

The Beginner’s Guide to Ecommerce SEO While it gets into more complex SEO advice, this article from Shopify on ecommerce SEO can give you some ideas on how to setup SEO for your store. I will say they over-emphasize keywords and rankings though, which have been weakened with the rise… Read more

Shopify Dispatch Issue #99 – High quality traffic, Cognitive biases

The Beginner’s Guide to Getting More High Quality Traffic Getting traffic to your store is one of the top problems that every Shopify store faces, but it’s just as important to attract high quality traffic. 1,000,000 visitors to your site doesn’t mean anything if 0 of them buy. 13 Cognitive… Read more

Shopify Dispatch Issue #98 – 500,000 Shopify stores, Psychological pricing

500,000 Shopify stores and growing First, a big congrats to Shopify for powering 500,000 stores. For comparison, that’s double the amount they ended 2015 with. Hopefully that means more improvements and features for everyone over the next 18 months on the way to 1,000,000. Psychological pricing: A secret sauce to… Read more

Shopify Dispatch Issue #97 – New merchant dashboards, Cart abandonment

Introducing the New Merchant Overview Dashboard Shopify is beginning to release a new merchant dashboard with more data and charts. Though I have to wonder if all of this will lead to better behavior, or just data overwhelm. The Top 4 Reasons Users Abandon Their Carts and What to Do… Read more

Shopify Dispatch Issue #96 – Black Friday health check, On-page SEO for ecommerce

Introducing the Black Friday – Cyber Monday Health Check Tommy Walker over on the Shopify Plus blog has just released a guide to get ready for Black Friday/Cyber Monday. I’ve only scanned the report but it looks like there’s some good recommendations in it, even for non-Plus stores On-page SEO… Read more

Shopify Dispatch Issue #95 – Checkout on your domain, Google Merchant Center setup guide

Introducing Checkout On Your Own Domain Starting later this month, every Shopify store is going to be able to have checkout on its own domain which could be a nice boost to conversions. Integrating Shopify, Google Merchant Center, and JSON-LD for SEO in order to effortlessly run product ads I’ve… Read more

Shopify Dispatch Issue #94 – Get better traffic, Powerful email campaigns

How to Get Better Traffic, Free with Semantic Data Yesterday Kurt Elster published the podcast he and I recorded on SEO, Semantic Data, and how they can help Shopify stores. If you wanted a summary what I’m been working on day-after-day for the last six months, this is the best… Read more

Shopify Dispatch Issue #93 – More product reviews, Scalable SEO projects

Our 7 best tips to get more product reviews and boost your sales Customer reviews of your products can be a source of invaluable social proof, one that most customers expect now. Bill Widmer has written about how to get more product reviews over at the Bold Commerce blog. 5… Read more

Shopify Dispatch Issue #92 – Rich Snippets, Calls to action

Overview of Rich Snippets, their jargon, and how you can get them for your Shopify store Keeping up with Google Search’s products and tweaks can be a full time job, one that you need to do very well if your store gets a decent volume of traffic from SEO. Mix… Read more

Shopify Dispatch Issue #91 – BuzzFeed with Shopify, Recommended product reviews apps

Introducing the BuzzFeed Channel for Shopify Shopify just released a BuzzFeed Channel that will let you share your products with BuzzFeed editors for a commission. While it’ll probably only work for a segment of stores, I could see if working very well for them due to the potential traffic levels.… Read more

Shopify Dispatch Issue #90 – Flair product badges, Ad blocking workarounds

Introducing Flair product badges for Shopify Tom’s a friend and he just launched a new Shopify app called Flair. It’s a nice app to add social proof to your products and attract more add to carts. Ad Blockers Can Affect Analytics Reporting With the rise of ad blockers it can… Read more

Shopify Dispatch Issue #89 – Polaris redesign, Scarcity and urgency

A Seamless New Shopify Experience to Power Your Business Shopify has started to roll out their Polaris redesign to stores in an attempt to unify the look, feel, and experience of their core products. Expect to see apps start to be updated over the next few months. Using scarcity and… Read more

Shopify Dispatch Issue #88 – Shopify SEO, Ecommerce personalization

The Non-Technical Handbook for Shopify SEO I decided to start sharing a lot of the Shopify SEO research I’ve been collecting into a single article, The Non-Technical Handbook for Shopify SEO. How to Implement Ecommerce Personalization Personalization is a great way to improve conversion rates while also making your customers… Read more

Shopify Dispatch Issue #87 – A/B testing research, Shopify Product Reviews with JSON-LD for SEO

I’m excited to say that Sticky has been featured by Shopify in their New and Noteworthy section for the next week How to Conduct Research That Drives A/B Testing A/B testing can enhance your store’s conversion rate but only if you’re testing things that matter. Nick Disabato writes about easy… Read more

Shopify Dispatch Issue #86 – Qualified traffic, Rich snippets without reviews

Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store Getting more qualified traffic is a difficult, ongoing task that is needed for your Shopify store. William shares several traffic strategies that you can use. If I don’t have product reviews in my Shopify store, can I earn rich… Read more

Shopify Dispatch Issue #85 – Ecommerce positioning, Google Data Studio for SEO

How to unlock rock-solid positioning in three steps Drew Sanocki writes about to build an ecommerce brand that stands for something in your customers minds. Using Google Data Studio for SEO This tutorial is a bit advanced but if you needed a free way to analyze a bunch of SEO… Read more

Shopify Dispatch Issue #84 – Selling your store, More traffic

The In-Depth Guide to Selling Your eCommerce Business Andrew has put together a massive guide on selling your ecommerce business. If this is something you’re considering, it’s a must-read. How to increase search traffic to your Shopify store using the rankings you already have Sometimes it’s easier to make your… Read more

Shopify Dispatch Issue #83 – Shopify Unite 2017 roundup

Shopify Unite 2017 This week is a special Shopify Unite edition covering many of the announcements from Unite last week. There was something for everyone announced: new payment options, Shopify Plus features, app APIs, new theme toolkits, and more. Everything We Announced at Unite 2017 (And What It Means For… Read more

Shopify Dispatch Issue #82 – Retention marketing, Customer reviews

Retention Marketing: How to Measure and Improve It Tracking and measuring your customer and retention metrics becomes important as your store grows. Kristen outlines how to calculate these metrics by hand and a few ways to improve them. How to Encourage Customer Reviews (And Why You Should) If you want… Read more

Shopify Dispatch Issue #81 – Powerful email campaigns, Testing structured data

5 Personalized Emails You Need to Replicate Outside of the Inbox Josh writes about five email campaigns that you can put in place with your store. Based on my work done in the repeat customer funnel, each of these campaigns should have a strong ROI. How to test your JSON-LD… Read more

Shopify Dispatch Issue #80 – Product launches, New app guidelines

Launch to your repeat customers on Shopify Huge launches are desirable but sometimes it’s better to set your sights lower. A focused launch of a new product to your customers might be a better idea, especially while it’s still under development. New Guidelines for Getting Listed in the Shopify App… Read more

Shopify Dispatch Issue #79 – Customer acquisition, Product review SEO

Overhauling Your Customer Acquisition Model Taking an analytical approach to your customer acquisition is required as you scale and compete in different marketing channels. If you can’t track sales back to the channel, you’re going to be wasting your marketing budget. Shopify Product Reviews App: case of the missing reviews… Read more

Shopify Dispatch Issue #78 – Private flash sales, Simple rewards

Using Exclusive Flash Sales to Reengage Your Most Valuable Customers Flash sales aren’t just to get a spike in sales. You can also use them to bring back your most important customers to your store and as a way to keep your list excited. Encouraging your best customers to buy… Read more

Shopify Dispatch Issue #77 – Industry reports, Essential structured data

More Shopify Plus Industry Reports: Insight & Imagination for Tomorrow & Beyond Shopify has released more industry reports which now cover: fashion, consumer electronics, home goods, health and wellness, fitness and sports, beauty, toys, and baby care. The essential structured data for your Shopify store SEO Make sure your Shopify… Read more

Shopify Dispatch Issue #76 – Retention strategy, Email timing

How to Overhaul Your Retention Strategy and Develop More Profitable Repeat Customers Herbert Lui writes about how to plan our your customer retention strategy by looking at what industry veterans do. How to find the optimal time to email your store’s customers There’s common advice about when the best time… Read more

Shopify Dispatch Issue #75 – Calculated shipping, Returning visitors

Shopify Shipping Brings Calculated Rates to All Shopify Plans Shopify has added support for calculated shipping rates to all of their plans. While limited to USPS and Canada Post for now, this might help your conversion rates or profit if you’ve been using flat rate shipping. Returning Ecommerce Visitors: How… Read more

Shopify Dispatch Issue #74 – Free shipping thresholds, Starving crowds

How to Calculate Free Shipping Thresholds I’m a big fan of using customer behavior data to drive business decisions (in fact, that’s the point of my Repeat Customer Insights app). In this article Tommy Walker describes how you can figure out what thresholds to use for your free shipping.. Customer… Read more

Shopify Dispatch Issue #73 – Draft orders, Shipping scripts

Introducing Shopify’s Draft Orders API Shopify has released a new API to create draft orders. Though still in beta, once apps start using this API I expect some interesting workflows to arrive: phone orders, wholesale order automation, and bulk ordering. Introducing Shopify Shipping Scripts: Innovative Shipping Customizations While it’s for… Read more

Shopify Dispatch Issue #72 – Rich snippets, Retail trend data

How much Rich Snippets will enhance your search results Google’s rich snippets are a powerful tool to improve a store’s organic traffic and conversions. In this article I look at and compare different formats of rich snippets. Find and Leverage Retail Trend Data to Grow Your Business William Harris outlines… Read more

Shopify Dispatch Issue #71 – Rich snippets, Leaky funnels

The difficulty of getting Google to add Rich Snippets for your Shopify store With less and less space being provided to Google’s organic search results, anything you can do to get more pixels on the page can help. Luckily for Shopify stores you can setup rich snippets and have your… Read more

Shopify Dispatch Issue #70 – Build a bigger business, Evaluating repeat customer metrics

Introducing Shopify’s Build a BIGGER Business Competition Shopify has just launched a version of their successful Build a Business competition but this time it’s for existing merchants. It would be worthwhile to enter just to get access to the resources and community. Evaluating a store’s repeat customer metrics with fast… Read more

Shopify Dispatch Issue #69 – Sell on Amazon, Customer spending habits

Start Selling on Amazon With Shopify Shopify has added an integration with Amazon so now you can sell your products on Amazon, sync inventory, and fulfill orders all within Shopify. It takes a bit of work to setup but if Amazon is or is going to be a channel you’re… Read more

Shopify Dispatch Issue #68 – Customer predictions, Repeat buyer tactics

Special news: I just acquired a new Shopify app, JSON-LD for SEO. Predicting when your customer will buy again What if you could predict the future? With the right data you can, at least for your repeat customers. Customer purchase latency can give you an idea about which customers will… Read more

Shopify Dispatch Issue #67 – Post-holiday sales, Backend page speed

Drive Sales After the Holiday Retail Rush The holiday season is over so now it’s time to try to boost the slow first quarter sales. Jason Dent has four strategies you can start putting in place now, though to be honest they aren’t quick fixes and will likely payoff later… Read more

Shopify Dispatch Issue #66 – Predicting 2017, Shrinking AOV

Ditch the Crystal Ball: Where to Place Strategic Ecommerce Bets in 2017 With 2016 drawing to a close, it’s time to think about what major changes you’ll make for next year. My own experience leads me to bet on greater personalization backed by the quantity of customer data stores are… Read more

Shopify Dispatch Issue #65 – Consumer electronics, Drip integration

Opportunities, Threats, and A Future Consumer Electronics Retailers Must Prepare For Shopify Plus has released another industry report, this one for consumer electronics. How to integrate Drip with Shopify to automate your marketing Combining Shopify with the marketing automation provided by Drip, you can build email campaigns that catch the… Read more

Shopify Dispatch Issue #64 – Science of sales, Quick email marketing

The Science of Sales: How to Move More Merchandise with Discounts This article by Jessica Bianchi outlines how people behave to sales and discounts. You can use these strategies to create an offer that is both enticing for your customer and profitable for you. The Quick Guide to Holiday Email… Read more

Shopify Dispatch Issue #63 – Shopify industry reports, Measure repeat customer revenue

Introducing Shopify Plus Industry Reports Shopify Plus is producing industry reports which describe upcoming trends and changes in different ecommerce industries. The first for Fashion and Apparel is out now. Measure how much of your Shopify store revenue originates from repeat customers Earning more revenue from your repeat customers is… Read more

Shopify Dispatch Issue #62 – Facebook advertising, Why customers disappear

Facebook Ads for Ecommerce Entrepreneurs With its rich segmentation and huge userbase, Facebook advertising can be an important channel for your ecommerce store. Now Shopify has released a guide to Facebook Ads for Ecommerce Entrepreneurs which should make it even easier to get started. Why Customers Disappear After the First… Read more

Shopify Dispatch Issue #61 – New Shopify customer reports, Gift wrapping for AOV

Happy Black Friday season, may your store reach new sales records. Introducing New Insight Reports That Will Help You Get More Sales Shopify has added some new customer reports that are a great first look at your customer base. While I’m a fan of more deeper analysis (like the ones… Read more

Shopify Dispatch Issue #60 – Grow your business, Content marketing

14 actionable tips for building a more profitable ecommerce business in 2017 It’s never too early to start planning for major changes to your ecommerce store. SellBrite has put together a collection of ideas you can work on in 2017. Content marketing tips for ecommerce Content marketing works well for… Read more

Shopify Dispatch Issue #59 – Ecommerce analytics guide, Metrics-based marketing

Ecommerce Analytics for Absolute Beginners: A New Guide from Shopify Shopify has just released a new guide that I’m really looking forward to reading and recommending to customers: Ecommerce Analytics for Absolute Beginners. Switching to a metrics-based approach to ecommerce marketing In a similar vein, I wrote about how to… Read more

Shopify Dispatch Issue #58 – Theme sections, Loyalty programs

Introducing a New Way to Build Your Online Store Shopify released their "sections" feature for themes which are a way to design your store using drag-and-drop. While it won’t replace premium themes yet, it can make coming up with a functional and simple theme easier. Customer Loyalty Programs: Why Retailers… Read more

Shopify Dispatch Issue #57 – Recover from DDoS, Steps to prepare for Black Friday

9 Ways to Recover Sales after a DDoS Attack The big news this week was a large scale DDoS attack on a DNS provider that effectively crippled many Shopify stores. While attacks are unavoidable, there are ways to recover lost sales afterwards. The Step-by-Step Guide to Prepare Your Store for… Read more

Shopify Dispatch Issue #56 – Sales tax nexus, Simplicity

Nexus: The Hidden Sales Tax Pitfall That Puts Your Profits At Risk Death and taxes… and more taxes. While they serve a purpose, sales taxes can become a significant burden to ecommerce stores. If you’re not careful and informed, they could even sneak up on you too. Enhance Ecommerce UX… Read more

Shopify Dispatch Issue #55 – Email campaigns, Apps

Black Friday Deals: 10 Tips to Send High-Converting Holiday Sales Emails With the holiday season approaching, it’s time to dust off your email campaigns and start optimizing them. Segmentation and personalization will be important once again if you want to get customers to respond to your emails. 7 Shopify Apps… Read more

Shopify Dispatch Issue #54 – Build vs platform, Black Friday resources

Build Your Own Website or Use a Hosted Platform? CartHook has broken down the decision of building your own ecommerce store versus using a hosted platform into a set of pros and cons. A get asked about this a lot and one major point is deciding if the control you… Read more

Shopify Dispatch Issue #53 – Shopify App, Customer data

Introducing the New Mobile Shopify App Shopify released a redesigned Shopify app for iPhone, iPad, and Android. Hopefully they can use this redesign to start rolling out new features. I’d love to see Shopify Apps come to their mobile app. 5 Interesting Uses of Customer Data for Ecommerce Marketing I’m… Read more

Shopify Dispatch Issue #52 – Ecommerce platform migrations, Boosting CLTV

Migrating an Enterprise eCommerce Website to a New Platform Switching ecommerce platforms is a major decision for your store. Ideally you’d never have to do it but as your organization grows, you might need to consider switching if your current platform is causing you too many problems. Boosting Customer Lifetime… Read more

Shopify Dispatch Issue #51 – Multichannel 101, Pricing strategies

Multichannel 101: Bringing Order to the Chaos of Managing all the Channels Once you start growing your channels, you’ll need to start looking into Order Management Systems in order to keep everything in sync. This article by Sangram Kadam gives a good introduction to how those systems work together. 5… Read more

Shopify Dispatch Issue #50 – RFM analysis, Winback campaigns

Digging into RFM segmenting in Shopify Segmenting your customers using RFM is a great way to find your VIP customers. Unlike other segmenting methods, RFM use three key pieces of data to improve your results. How to monetize dormant customers with a successful winback campaign Over time you’ll lose customers… Read more

Shopify Dispatch Issue #49 – Product pricing, Customer research

Why finding the product pricing sweet spot is about more than math As much as we’d like pricing to have a single magic formula, it’s still very subjective. This can be a good thing though. By not having only one price we have room to maneuver and can try out… Read more

Shopify Dispatch Issue #48 – Copywriting, Customer segments

How to Write Copy That Converts Writing sales copy for your store is just as important as any design decision. William Harris has seven tips and 3rd party resources on how to write copy that converts. The segment of customers who just can’t get enough Segmenting your customers before you… Read more

Shopify Dispatch Issue #47 – Cart abandonment, Customer Segmenting

How to Maximize Sales with a Successful Cart Abandonment Email Strategy Adding even a simple cart abandonment email to most stores will improve your revenue, almost immediately. Shopify shares some cart abandonment campaigns but even a simple plain text one that goes out after 6 hours is a huge improvement… Read more

Shopify Dispatch Issue #46 – Ecommerce success, Marketing your Shopify app

What’s the most important factor to the success of an e-commerce business? FE International collected responses from dozens of ecommerce experts who all answered the question: What’s the most important factor to the success of an e-commerce business?. Marketing Your Shopify App: The Details We Overlook I tell my clients… Read more

Shopify Dispatch Issue #45 – Speed up Shopify, Build your first app

Speed Up Your Shopify Store Once you get a decent amount of traffic, speeding up your Shopify store should boost your conversion rate. Even simple things like optimizing images can have a dramatic effect on your store’s performance. How to Build Your First Shopify App If you’ve wanted to build… Read more

Shopify Dispatch Issue #44 – Repeat metrics, Email marketing

3 Key Metrics for Repeat Customers Once you have customers buying from your store, it can be confusing to decide what to do next to keep them loyal. The best way to decide is to use data to guide your thinking. In this article, you’ll learn what metrics to watch… Read more

Shopify Dispatch Issue #43 – Conversion rate optimization, Twitter

The Beginner’s Guide to Conversion Rate Optimization Once your store grow reaches a critical mass, you’ll want to grow revenue by focusing on conversion optimization (CRO). While there’s a huge body of knowledge around it, you can get started with a simple guide like this one from Shopify. The Small… Read more

Shopify Dispatch Issue #42 – Increasing CLTV, Subscriptions

5 Tips for Increasing Customer Lifetime Value on your Shopify Store There are many ways to increase the customer lifetime value of your store but they come back to #2 on this list: Build relationships. The store/customer relationship is the foundation for any future business and a strong one will… Read more

Shopify Dispatch Issue #41 – A/B tests, Contacting past customers

A Short Tutorial for Running A/B Tests in Shopify with Optimizely A/B tests can be a great way to optimize parts of your store for conversions and purchases once you have enough traffic. This tutorial on setting up Optimizely to A/B test a Shopify site is a good introduction to… Read more

Shopify Dispatch Issue #40 – Ecommerce stats, Planning private app

50 E-Commerce Stats You Need to Know While it’s important not to stress over too many metrics, reviewing larger trends in how things are doing can be useful to adjust your own strategies. Richard shares a collection of recent ecommerce stats around common areas. Planning for a Private Shopify App:… Read more

Shopify Dispatch Issue #39 – CLTV, Build a Shopify App in a week

How to Calculate Customer Lifetime Value Kevin has a great article on segmenting your Shopify customers using an RFM analysis and then finding their customer lifetime values. Super secret (but not really a secret): this week I’m planning to submit a Shopify app to the App Store that does this… Read more

Shopify Dispatch Issue #38 – Build Shopify App webinar, Drive repeat business

How to Build Your First Shopify App (Webinar) Over the past couple of months I’ve built three public apps and gotten two into the Shopify App Store (the 3rd is on it’s way this week). If you’ve been wanting to learn how to build your own apps, Shopify is hosting… Read more

Shopify Dispatch Issue #37 – Shopify Retail blog, Starting customer retention process

Introducing the Shopify Retail Blog This week Shopify announced a new blog dedicated to retail stores. I’ll be including articles from it in future editions. Starting your customer retention process In order for any process to work correctly it needs some kind of trigger or point that says "time to… Read more

Shopify Dispatch Issue #36 – Repeat customers, Designing a loyalty program

How much additional revenue do repeat ecommerce customers contribute? 10%? 20% 40%? Everyone likes more repeat customers. In this article you can see how much revenue your repeat customers actually contribute. Design a loyalty program that will keep them coming back Loyalty programs are one tactic to increase your repeat… Read more

Shopify Dispatch Issue #35 – Lifecycle emails, Customer retention

Lifecycle emails for Shopify stores Lifecycle emails are a powerful technique to map your customer relationship over time using email campaigns. This article from ShopStorm describes 5 different types of lifecycle emails a Shopify store can use as well as some apps to create them. Simple Shopify customer retention using… Read more

Shopify Dispatch Issue #34 – Shopify Scripts, Customer loyalty

Getting Started with Shopify Scripts Even since Shopify Scripts were announced, I’ve been wanting to learn more about them. Gavin Ballard has a great introduction to Shopify Scripts and how he recently used them for a client. The Quick Guide to Boosting Customer Loyalty and Repeat Business I’ve been doing… Read more

Shopify Dispatch Issue #33 – Loyalty programs, App marketing

How to Start a Loyalty Program for Your Online Store Creating a loyalty program for your store can incentive and increase the number of repeat purchases. In this guide by Alex, he outlines How to Start a Loyalty Program for Your Online Store. Marketing Your Shopify App: Networking and Partnerships… Read more

Shopify Dispatch Issue #32 – Growth hacking, Custom platforms

17 Tactics for Ecommerce Growth Hacking Buzzwords aside, there are many marketing tactics you can take from this article and apply to your ecommerce business. Even one or two tactics might be more than enough for you. App Development Trends Favor Custom Ecommerce Platforms Armando Roggio highlights what a build-it-yourself… Read more

Shopify Dispatch Issue #31 – Email marketing, CLTV

How to Grow an Ecommerce Business with Email Marketing Shopify has written a new free guide, "How to Grow an Ecommerce Business with Email Marketing". Email marketing is one thing that every business can do better with, and see a significant impact on revenue. 10x Your Revenue: Increasing Customer Lifetime… Read more

Shopify Dispatch Issue #30 – Automation, Data intelligence

6 Principles for Small Business Automation A little bit of code can go a long way when it comes to automation but only if you understand what you’re trying to accomplish. Armando Roggio writes about principles to remember when you’re considering automation. Breaking into Data Intelligence: Making Sense of Your… Read more

Shopify Dispatch Issue #29 – Facebook Messenger, Advanced content marketing

Shopify Introduces a Better Way to Communicate With Your Customers Using Facebook Messenger Shopify has just released a new channel which allows your customers to get Shopify notifications through Facebook Messenger. While I don’t see this replacing email, it will be valuable to have another method of reaching customers and… Read more

Shopify Dispatch Issue #28 – April 6th, 2016

How to Use Niche Marketing to Grow Your Business When you focus and cater to a specific niche of customers, you'll make a much larger impact than a more generic message. Marketing Your Shopify App: The App Listing Page For Shopify app developers with public apps in the App Store,… Read more

Shopify Dispatch Issue #27 – March 30th, 2016

Shopify UNITE recaps With UNITE happening last week, there have been a lot of official resources coming out from Shopify. Here’s what happened since last week: Unite 2016 Recap: Enabling Commerce Everywhere ( Here’s Everything We Announced at Unite, and What It Means for You As ( Introducing Shopify Scripts:… Read more

Shopify Dispatch Issue #26 – March 23rd, 2016

Shopify Helps You Sell Where Your Customers Are Announced yesterday at Shopify Unite is the new Sales Channel SDK. This development kit allows app developers to integrate Shopify purchases into other channels, similar to Shopify’s own integrations with Facebook, Pinterest, and Twitter. Build an Ecommerce Store On Any Website or… Read more

Shopify Dispatch Issue #25 – March 16th, 2016

Introducing Shopify for WordPress Following up on last week’s news about a Shopify specific WordPress theme, is the release of two more WordPress themes and an official WordPress plugin from Shopify. This is going to make it even easier to integrate Shopify into non-traditional ecommerce stores. How to Run a… Read more

Shopify Dispatch Issue #24 – March 9th, 2016

Ecommerce content marketing Content marketing can be an investment that slowly builds up your store’s revenue over time. This guide outlines many of the ways to use content marketing with your ecommerce store. How to Integrate Shopify into WordPress with Zillacommerce If the focus of your website is its content… Read more

Shopify Dispatch Issue #23 – March 2nd, 2016

Private Apps: Your Ticket to Moving Your Shopify Store from ‘Good Enough’ to Outstanding Sometimes a store settles for a "good enough" solution to a problem which causes more trouble than it’s worth. There is another way. Shopify private apps can be used to create a custom, perfect-fit solution for… Read more

Shopify Dispatch Issue #22 – February 24th, 2016

The Different Types of Shopify Apps Not only is Shopify’s App Store growing rapidly, but there are two entire segments of Shopify apps that aren’t even listed there. Learn about the three types of Shopify apps. Shopify 2015 Year in Review It’s been a busy year for Shopify. Some interesting… Read more

Shopify Dispatch Issue #21 – February 17th, 2016

Order Communication and Collaboration in Shopify Shopify added the ability for your team to post comments to your orders. This will make it easier to talk about an order in one place and stop sending those dozens of emails. 2016 Ecommerce Marketing Checklist Marketing can feel difficult if you don’t… Read more

Shopify Dispatch Issue #20 – February 10th, 2016

How to Set Retail Discounts, for Ecommerce Too often I see discounts created without any thought behind them. A merchant will decide that today 15% sounds good and next time they’ll make it 20%. Armando Roggio shows how to plan out your discounts so it matches your business reason for… Read more

Shopify Dispatch Issue #19 – February 3rd, 2016

All Shopify Stores Now Use SSL Encryption Everywhere Trust is the #1 factor when a customer is deciding about buying from you, versus a competitor. Even if you have an amazing price, if they don’t trust your store, you won’t get the sale. Security and SSL is one aspect of… Read more

Shopify Dispatch Issue #18 – January 27th, 2016

Calculating your customer purchase latency Knowing your reorder metrics are important. How much they spend is commonly used. One oft-overlooked metric is the Customer Purchase Latency, the how long it takes a customer to reorder. By building campaigns around this metric you can speed up reorders. How To Turn Your… Read more

Shopify Dispatch Issue #17 – January 20th, 2016

Getting repeat sales using purchase latency Knowing your customer purchase latency can help you build a strategy to get more repeat sales from customers. Though it can be difficult to track and manage, the payoff may be worth it. Small Retailers Better Able to Adopt Unified Commerce One area outside… Read more

Shopify Dispatch Issue #16 – January 13th, 2016

Pricing out a Private Shopify App Creating a private Shopify app can be a valuable project for many merchants. Having the flexibility to customize and control how your store functions can give you automation potential that topples public App Store apps. But make sure to budget enough to keep the… Read more

Shopify Dispatch Issue #15 – January 6th, 2016

How to keep driving sales after holiday season Just because the holiday season is over doesn’t mean you should slow everything down yet. You deserve a break for getting through the end of the year but make sure to use the first few months of 2016 to keep driving sales.… Read more

Shopify Dispatch Issue #14 – December 30th, 2015

It’s been a light week content-wise. Everyone is recovering from the holiday season and wrapping up the year. Don’t forget to do a final promotion before the fiscal year ends for businesses. Telling a story with your content marketing I’ve used stories with my content marketing several times but it… Read more

Shopify Dispatch Issue #13 – December 23rd, 2015

Maximizing your email marketing While not all of Nick’s advice here will work for everyone (what advice does?), he includes some great email marketing tips for ecommerce merchants. Depending on your pricing and level of service your customers expect, you might find building a relationship is required. Though offers and… Read more

Shopify Dispatch Issue #12 – December 16th, 2015

App Integration Will Benefit Your Ecommerce Website Spending time (and thus money) keeping all of you business data up-to-date sucks. Sometimes it’s a must-do, like making sure your customer orders are sent to your supplier. Other data updates are a should-do, which… let’s be honest here, get put off until… Read more

Shopify Dispatch Issue #11 – December 9th, 2015

Sales Report: 2015 Thanksgiving Day, Black Friday, Cyber Monday More data has come in on the 2015 Thanksgiving Day, Black Friday, Cyber Monday sales and three things stand out to me: Online orders are up Mobile orders are up (a bunch) Extending the shopping season to Halloween or even just… Read more

Shopify Dispatch Issue #10 – December 2nd, 2015

In-Store Retail Sales Decline on Black Friday Weekend While it’s only counting brick-and-mortar retail, 2015 sales over Black Friday appear to be down. I’ve seen some sources saying online has taken a larger share of sales and there are always reporting problems in these statistics but this is a rough… Read more

Shopify Dispatch Issue #9 – November 25th, 2015

3 2 1 Launch… checklist I’ve created and used launch checklists for years with clients. Launch can be a stressful time and without a checklist in hand, as it’s easy to forget things. This Shopify Store Launch Checklist is a great start but don’t be afraid to add your own… Read more

Shopify Dispatch Issue #8 – November 18th, 2015

Advanced email tactics Carolyn Nye has several tips that can be used to improve your email marketing for Cyber Monday (or anytime really). The best part is that you can set these up ahead of time. Where’s the Lede? Some of the best content marketing gets to the point quickly.… Read more

Shopify Dispatch Issue #7 – November 11th, 2015

Don’t spread, focus All too often people spread themselves too thin. Maybe they have 10 stores, when 2 would work better. Or 5,000 products, when only 4 are strong sellers. Nick Whitmore writes about how he approaches new ideas and focuses on one at a time. Grow your blog, grow… Read more

Shopify Dispatch Issue #6 – November 4th, 2015

Failing moves Things don’t always happen as you expect. Even your business as a whole might, one day, start dying and it’s up to you to revive it. There are many ways you can try to save it, but you have to be willing to attempt something different. Mobile ecommerce… Read more

Shopify Dispatch Issue #5 – October 28th, 2015

Third-party warehousing and fulfillment Much of the advice you’ll find about ecommerce is about the online side: setting up your storefront, marketing, taking orders, etc. Sometimes fulfilling those orders is regulated to busy work that you dread. Casandra Campbell writes about how you can use third-party warehousing and fulfillment instead… Read more

Shopify Dispatch Issue #4 – October 21st, 2015

All about the cash I’ve watched a few businesses implode. Running out of cash is the top cause. They might be profitable, selling lots of products, and growing but then they don’t watch their cash flow and all of a sudden can’t make payroll and rent. Casandra Campbell has written… Read more

Shopify Dispatch Issue #3 – October 14th, 2015

Automate your email marketing Email marketing is one of the most powerful forms of marketing available. It’s a direct connection to your customers at a fraction of the cost of other forms of advertising. John McIntyre outlines several ways you can setup email campaigns to reach your customers in this… Read more

Shopify Dispatch Issue #2 – October 7th, 2015

Be Prepared Black Friday and Cyber Monday have the potential to make or break your year. You’re going to start seeing a lot of advice around how to get ready for it but the best advice is to be prepared and have options. Things will go wrong and how you… Read more

Shopify Dispatch Issue #1- September 30th, 2015

Welcome to the first issue of Shopify Dispatch, a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce. Missing out on some growth? Neil Patel has put together a resource to help look at where your store is flagging and what you can do to… Read more