Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #460 - Giving up customers, Visual product filters

Issue #460 - July 17th, 2024 McDonalds Kevin Hillstrom writes about giving up on customers and marketing channels. Use "Visual" Filters for Visually Distinct Product Attributes Since Shopify's introduced some standardized product attributes, many stores are going to be having the exact same product filters. This UX research from Sonia...

Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames

Issue #458 - July 3rd, 2024 Optimize Shopify SEO & Ads with ProductGroup structured data Ilana Davis details the big structured data change from Google around listing variants. With how much Google Merchant Center is using structured data, this could be a way to get a leg-up in both organic...

Shopify Dispatch Issue #456 - Consequences of deep discounting

Issue #456 - June 19th, 2024 An Industry That Is Lost Kevin Hillstrom shows how many ecommerce retailers are just racing to the bottom with their discounting. Which marketing strategies are producing the best customers for your store? Analyzing your customers, orders, and products with Repeat Customer Insights can help...

Shopify Dispatch Issue #455 - Talking with your community

Issue #455 - June 12th, 2024 They're Lurking, And They're Fighting Back Kevin Hillstrom writes about how when you are building communities, you need to be present. It's usually better than buying more ads. Which marketing strategies are producing the best customers for your store? Analyzing your customers, orders, and...

Shopify Dispatch Issue #453 - Mastering Structured Data

Issue #453 - May 29th, 2024 Mastering Structured Data ebook Ilana Davis writes about the Mastering Structured Data ebook, a collaboration of over a dozen SEO experts. Which marketing strategies are producing the best customers for your store? Analyzing your customers, orders, and products with Repeat Customer Insights can help...

Shopify Dispatch Issue #452 - Develop your merchandise, New checkout editor

Issue #452 - May 22nd, 2024 The Art of Coaching Kevin Hillstrom writes about working to develop your merchandise and even doing a test of it during this summer. New checkout and accounts editor for merchants on Basic, Advanced, and Shopify plans Shopify is replacing how they do checkout customizations...

Shopify Dispatch Issue #451 - Community building, Structured data checklist

Issue #451 - May 15th, 2024 Ryan Hall (y'all) Kevin Hillstrom writes about the importance of building a community instead of renting one from Google/Facebook/etc. Structured data checklist for your Shopify SEO Ilana Davis shares a checklist you can use to evaluate if your structured data is good enough. Which...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.