I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Issue #400 - May 24th, 2023 Welcome to the big 4-oh...-oh issue of Shopify Dispatch. Create and save custom templates in Shopify Email If you're using Shopify Email, you can now create your own templates that you can reuse. What Does A Sustained Gain Look Like? Kevin Hillstrom show how...
Issue #399 - May 17th, 2023 Optimize email send times and subject lines with Shopify Magic Shopify Magic (their Chat GPT AI) can now create email subject lines and optimize the email send time. Like everything with AI though, make sure a human is in the loop and reviews the...
Issue #398 - May 10th, 2023 Shopify: Important team and business changes The big news this week is Shopify laying off 20% of their employees and selling off Shopify Logistics less than a year after acquiring Deliverr for $2.1 billion. There's a ton of spin coming out from them so...
Issue #397 - May 3rd, 2023 Compare Data to Stores Like Yours with Benchmarks Shopify has released the ability to benchmark some of your metrics against other stores. It's a very limited set of metrics and has a lot of criteria but it's an improvement over their previous store-wide benchmark...
Issue #396 - April 26th, 2023 Introducing Shopify Bill Pay: Pay Any Business, Any Way You Want Shopify has integrated with Melio to offer the ability to pay bills within Shopify. While an interesting feature, it feels a bit off-topic for Shopify to build. The Current State of E-Commerce Product...
Issue #395 - April 19th, 2023 The Realities of Selling on Amazon: A Practical Guide for Founders Courtney Goudswaard breaks down the pros, cons, and costs for selling on Amazon. It's very well researched and presents multiple sides and things to consider. How to Optimize Full-funnel Product Pages Armando Roggio...
Issue #394 - April 12th, 2023 Investing Marketing Dollars Kevin Hillstrom shares an example where different product categories create better long-term customers, even though they appeared weaker at acquisition. That's why you need to go beyond just the basic transaction metrics and look at customer behavior. Shopify 2.0 themes highly...
Issue #393 - April 5th, 2023 Send gift cards directly to the recipient, and include a message Shopify's Dawn theme now has the ability to send gift cards to the recipient with a message. It's interesting that this functionality was built into Shopify's theme instead of the platform itself. Other...
Issue #392 - March 29th, 2023 Price / Customer Tradeoff Kevin Hillstrom writes about how price increases that might appear profitable in the short-term, could have negative impacts in the long-term. Especially when it comes to merchandise and the need to liquidate. The Shop sales channel has been added to...
Issue #391 - March 22nd, 2023 What Harms You Today Harms You Tomorrow Kevin Hillstrom writes about how introducing a set of under-performing products can end up hurting your store for years to come, even if there's no crisis. Learn which products build the best customers Find which products create...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.