Past issues
Shopify Dispatch Issue #457 - Shopify Editions Summer 2024, Standard product taxonomy
Issue #457 - June 26th, 2024 Shopify Editions Summer 2024 While I didn't see a single article about their Summer 2024 editions, it seems Shopify's released the landing page for it. It's full of things they've previously released, just released, and are going to (I really wish they make this...
Shopify Dispatch Issue #456 - Consequences of deep discounting
Issue #456 - June 19th, 2024 An Industry That Is Lost Kevin Hillstrom shows how many ecommerce retailers are just racing to the bottom with their discounting. Which marketing strategies are producing the best customers for your store? Analyzing your customers, orders, and products with Repeat Customer Insights can help...
Shopify Dispatch Issue #455 - Talking with your community
Issue #455 - June 12th, 2024 They're Lurking, And They're Fighting Back Kevin Hillstrom writes about how when you are building communities, you need to be present. It's usually better than buying more ads. Which marketing strategies are producing the best customers for your store? Analyzing your customers, orders, and...
Shopify Dispatch Issue #454 - Clicks impact ranking, Capture payment at fulfillment
Issue #454 - June 5th, 2024 Yes, Clicks and Engagement Impact SEO Ann Smarty reviewed Google documents from court cases and internal leaks to find out that clicks and time-on-site actually does impact Google ranking. A long time ago this was what everyone thought was happening, but years of public...
Shopify Dispatch Issue #453 - Mastering Structured Data
Issue #453 - May 29th, 2024 Mastering Structured Data ebook Ilana Davis writes about the Mastering Structured Data ebook, a collaboration of over a dozen SEO experts. Which marketing strategies are producing the best customers for your store? Analyzing your customers, orders, and products with Repeat Customer Insights can help...
Shopify Dispatch Issue #452 - Develop your merchandise, New checkout editor
Issue #452 - May 22nd, 2024 The Art of Coaching Kevin Hillstrom writes about working to develop your merchandise and even doing a test of it during this summer. New checkout and accounts editor for merchants on Basic, Advanced, and Shopify plans Shopify is replacing how they do checkout customizations...
Shopify Dispatch Issue #451 - Community building, Structured data checklist
Issue #451 - May 15th, 2024 Ryan Hall (y'all) Kevin Hillstrom writes about the importance of building a community instead of renting one from Google/Facebook/etc. Structured data checklist for your Shopify SEO Ilana Davis shares a checklist you can use to evaluate if your structured data is good enough. Which...
Shopify Dispatch Issue #450 - WLS radio, Advertising cookies
Issue #450 - May 8th, 2024 WLS - Chicago Kevin Hillstrom writes about Sears, the WLS radio station, and how Sears was doing Amazon Prime-like tactics over a hundred years ago. Another everything old is new again moment. Google’s Cookie Delay Reveals Industry Fears Armando Roggio reports that Google has...
Shopify Dispatch Issue #449 - Avoid IP redirects, EU Accessibility Act
Issue #449 - May 1st, 2024 Avoid automatic redirection based on IP address Ilana Davis writes about how automatic IP redirection is bad for SEO. I wish Shopify would follow the rules about it instead of letting stores break their entire domains. Feels like they flip-flop every year since I...
Shopify Dispatch Issue #448 - Low-cost items, PCI DSS v4 in Shopify
Issue #448 - April 24th, 2024 Your Low-Cost Items Kevin Hillstrom writes about having a low-cost product that's loved by customers and keeping it low-cost. This is why Costco's $1.50 hot dog is so loved. Powering Shopify’s High-Performance, PCI DSS v4 Compliant Checkout with Sandboxing A technical post by Ilya...