An ACME catalog of customer segmenting options

There are an infinite number of ways to segment customers. Repeat Customer Insights includes a few of the more effective ones. Which methods you use will depend on your goals and to a lesser extent, your brand.

Here's a few off the top of my head that cover:

  1. how recently they've ordered
  2. how many orders they've placed
  3. how much they've spent
  4. RFM (which is a combination of the above three)
  5. seasonal ordering
  6. geography
  7. demographic data (e.g. age, gender, income, etc)
  8. psychographic data (e.g. values, attitudes, interests, etc)
  9. traffic source
  10. first traffic source (i.e. how they first heard about you)
  11. advertising campaign
  12. content seen (email, web, podcast)
  13. products purchased
  14. product categories purchased
  15. grading algorithms (which can include any number of other methods)

The list goes on and on. Anytime you ask "which customers [do/have/are]?" you're segmenting.

Eric Davis

Optimize your promotion timing to save money and attention

Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.

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Topics: Customer segmenting

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