How Shopify stores use Repeat Customer Insights

Recently a subscriber asked me how other merchants use Repeat Customer Insights:

I would be interested to know how your customers use your app specifically? I know the data is valuable but what you do with the data is always the key.

Here are some specific examples I've heard of stores using the information.

I'm probably forgetting some use cases but these are ones I hear coming up again and again.

Eric Davis

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

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