This morning I released the most requested feature for Repeat Customer Insights:
customer tagging
Now accounts on the Peak and Growth plans can have the app automatically sync each customers' segments to Shopify as tags. That means you can do additional segmenting or filtering in Shopify and see which segments a customer belongs to at a glance.
It also means if you use apps that use the Shopify customer tags, those apps can now access the customer segments without having to build a custom integration. e.g. send email campaigns to specific customer segments in Klaviyo.
This update has been a long time coming. Originally I was waiting for Shopify to build a better API for tagging but I got tired after years of waiting. Instead I found a way to change how the segments are constructed on my side and figured out how to fit the tagging into Shopify's API limitations.
My hope is that by getting tags released now, you can take advantage of them for this holiday season. e.g. prepare VIP campaigns, send an anti-defection email or two, etc.
If you don't have Repeat Customer Insights yet and would like to have your customers automatically segmented and tagged you can install now.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.