This morning, customers of Repeat Customer Insights received a nice present in their email inbox.
They've gotten the first Monday Morning Metrics report.
Monday Morning Metrics is a new feature of Repeat Customer Insights that serves to highlight and celebrate how your Shopify store did last week.
Its focus is on new and repeat customers but it includes some store-wide metrics too.
- Total sales
- Number of customers who placed an order
- Amount new customers spent
- Amount returning customers spent
- Average Order Value
- Percentage of customers who are repeat customers
Think of it as a weekly report card your store brings home.
By sending this report out every week, I'm hoping to make it easier for stores to watch and follow their metrics.
Which hopefully will let them be more proactive with their store and actually use metrics for decisions. Instead of the regular metric coping process: "look at metrics", "see they are low", and then "avoid all metrics".
Here's a sample of one week's report.
If you'd like to get your own Monday Morning Metrics report, signup for Repeat Customer Insights and it'll automatically send it to you every Monday morning.
And you'll be able to see last week's report too.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.