Why both short and long-term ranges are useful for tracking your Repeat Purchase Rate

A Repeat Customer Insights customer emailed:

In LATENCY ANALYSIS report when I see 2019 Quarter 4 for instance, the repeat purchase rate is encapsulated within that quarter or includes "up to today"?

The report shows the behavior of customers who ordered within the time period. So for 2019 quarter 4 that's from October 1st through December 31st.

If a customer ordered only once, they'd only appear in the Order Number 1 row, even if they've placed 10 orders at other times.

Or if a customer has ordered twice, say October and December, then their first order would be on the Order Number 1 row and their second would be on Order Number 2.

The larger the date range, the more emphasis is placed on long-term behavior which can make tracking short-term results more difficult.

That's why there are a lot of different sized periods inside the app. You can pick which one makes the most sense based on what you're doing.

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.