Customer segments to watch for your best customers and defecting customers

When you're segmenting your customers it can become clear that some segments are more valuable than others. The Automatic Segments in Repeat Customer Insights are no different.

These are the segments that are important to watch carefully. I've provided the RFM values if you're wanting to do more detailed analysis.

Your best customers:

Customers who have potential to be great:

Segments to watch for defection detection:

Any segment can be useful when you're focusing your optimizations but the handful above at great overall segments to keep your eye on at all times.

Eric Davis

Learn which products build the best customers

Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.

Learn more

Topics: Customer segmenting Customer analysis

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