Customer segments to watch for your best customers and defecting customers

When you're segmenting your customers it can become clear that some segments are more valuable than others. The Automatic Segments in Repeat Customer Insights are no different.

These are the segments that are important to watch carefully. I've provided the RFM values if you're wanting to do more detailed analysis.

Your best customers:

Customers who have potential to be great:

Segments to watch for defection detection:

Any segment can be useful when you're focusing your optimizations but the handful above at great overall segments to keep your eye on at all times.

Eric Davis

Learn which products lead to the customers who spend the most

You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.

Learn more

Topics: Customer segmenting Customer analysis

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.