Half your products sell less than the average

"Half your products sell less than the average"

I saw a passage like this while reading a business book.

It's a simple statement with simple math behind it but it should make you stop and think.

If half your products are selling below average, are they worth promoting? There are reasons you might want to, but do you know what those reasons are? Have you checked the data to confirm?

What if you stopped selling and promoting these weaker selling product and focused on the top half of your products instead?

Definitely something to think about.

For one reason why you might consider keeping around these below-average products: some products end up creating better customers who spend more over their lifetime, even on other products. That's what the First Product Analysis report in Repeat Customer Insights can help you check for.

Eric Davis

Repeat Customer Insights icon

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

Install Repeat Customer Insights for Shopify

Topics: Product analysis

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