Put a name on it: naming your customer segments

Recently we decided to name our garden beds. We have a dozen or so different beds now and my numbering scheme wasn't easy to remember (and a bit boring to be honest).

We brainstormed a few names based on local animals and assigned them to beds. I used as many puns as I could, but got vetoed on some (I pushed the dad joke limit too much...)

We're still getting used to the new names but they've already made it easier to talk about what's going in where.

As your store grows you run into a similar problem.

When you're small you'll remember customers by name. You'll know their preferences and buying behavior just by memory.

But once you get into the 1,000s of customers range it starts to become harder.

And forget about trying to remember 100,000s.

That's why creating customer segments start to become appealing. By grouping similar customers together, you can better remember how they behave and react.

Repeat Customer Insights will even go so far as naming 30 different customer segments for you automatically.

Just like my garden beds, that makes it easy to talk about "VIP" customers or "Loyal" or "Defection Risk" customers.

Plus since the app uses algorithms for the segmenting, customers are always moving around as their behavior changes. So that New customer moves into the Loyal segment and then into the VIP segment as they start to love your store.

Try it out. The Automatic Segmenting can save you a lot of time and make understanding your customers a lot easier.

Eric Davis

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Topics: Customer segmenting

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