Throw your emails into the arena

Based on the number of sale emails I've received over the past few days, many people are making a final push to end the year on a good note.

While it felt overwhelming, I still received a few emails that have prompted me to place some orders.

Some for things I've been waiting on.

Some for gifts.

Some for impulse buys.

That's why year-after-year email marketing tops all of the other channels when it comes to conversion rates. Even though the media loves to write about social media marketing, it's email marketing that pays the bills.

With the right segments, it could easily be your primary marketing channel for attracting repeat customers (who are easier to reach, easier to sell, and easier on customer service).

At the very least, make sure you're giving your customers and repeat customers solid deals whenever you run a promotion or during a sale event like Black Friday, Cyber Monday.

And if you want to get more detailed with your segmenting to better target the best customers, Repeat Customer Insights can create a few dozen different segments for you automatically.

Take those segments, add some email copy, and load them all up in your email system.

Eric Davis

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Topics: Customer segmenting Email marketing

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