The Black Friday season is nearing its end. There’s not much time to start a new campaign but still enough for a promotion or two, especially for email.
One tactic that could be useful is to promote your best products.
You can use Shopify’s reports to find the ones that have sold the most units or revenue (best-selling).
Or you could use Repeat Customer Insights and promote the products that attract the best customers (best-customers).
Any of those could be a quick win today if you’d like to attract extra customer attention.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.