The Black Friday season is nearing its end. There's not much time to start a new campaign but still enough for a promotion or two, especially for email.
One tactic that could be useful is to promote your best products.
You can use Shopify's reports to find the ones that have sold the most units or revenue (best-selling).
Or you could use Repeat Customer Insights and promote the products that attract the best customers (best-customers).
Any of those could be a quick win today if you'd like to attract extra customer attention.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.