With Black Friday here it's time to put your plan into action.
Follow your checklists.
Start your campaigns.
Test your store changes.
Do everything you can to have a calm day.
You know your customers are going to act crazy with all the pent-up energy from the year.
I hope the day is just right for you. Not too slow, not too busy.
Analyze your customer behavior
A quick and automatic way to measure your customer behavior is with Repeat Customer Insights. It'll automatically import your Shopify data and run a number of analyses to highlight different customer behavior.