Just right

With Black Friday here it's time to put your plan into action.

Follow your checklists.

Start your campaigns.

Test your store changes.

Do everything you can to have a calm day.

You know your customers are going to act crazy with all the pent-up energy from the year.

I hope the day is just right for you. Not too slow, not too busy.

Just right.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Black friday Strategy

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