With Black Friday here it's time to put your plan into action.
Follow your checklists.
Start your campaigns.
Test your store changes.
Do everything you can to have a calm day.
You know your customers are going to act crazy with all the pent-up energy from the year.
I hope the day is just right for you. Not too slow, not too busy.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.