The Who Are Loyal Focus Page in Repeat Customer Insights is focused on showing you which customers are showing signs of loyalty. It combines multiple analyses from the app into one page to let you see who your loyal customers are.
Focusing on loyal customer is more efficient
Knowing who your loyal customers are is important when allocating resources and deciding on incentives. Giving the same benefits to all customers is "fair" but it can be wasteful as some customers won't respond as strongly as others.
Focusing on your loyal customers lets your resources go further. You can give larger benefits to a smaller set of customers and receive an out-sized impact to your store.
This is an 80/20 type of marketing.
VIP and Above Average Customers
The loyalty models segments out VIP and Above Average customers. You can think of VIP customers as Above-Above-Average customers. They are your best customers with the most signs of loyalty.
Each are measured by the app with links to view who exactly belongs to each segment.
The app graphs the sizes of your VIP and Above Average segments so you can see how they change over-time.
Ideally you'll see them growing at similar rates as new customers work they way in and defected customers phase out. If you don't, that's a early warning sign that you're churning loyal customers.
Additionally, the page reports on customers who are ordering much more frequently than average. This is an early sign of growing loyalty that you should nurture and grow into Above Average and VIP customers.