Average LTV is now calculated in Repeat Customer Insights

This week I released a new metric for Repeat Customer Insights, your store’s Average LTV.

While it can be misused, it is a good metric to watch so you have an idea about how valuable each customer is on average.

In the app it’s also segmented by acquisition source. That means you can compare how the Average LTV changes between web customers, POS customers, and any of the other dozen or so sources.

You can find it in the Store Analysis report, right by the Average Order Value.

If you haven’t installed Repeat Customer Insights yet, it’s an easy way to get a detailed look at your customer behavior.

It comes with a 14-day free trial so you can see how it works and get some ideas right away.

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify