This week I released a new metric for Repeat Customer Insights, your store's Average LTV.
While it can be misused, it is a good metric to watch so you have an idea about how valuable each customer is on average.
In the app it's also segmented by acquisition source. That means you can compare how the Average LTV changes between web customers, POS customers, and any of the other dozen or so sources.
You can find it in the Store Analysis report, right by the Average Order Value.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.
It comes with a 14-day free trial so you can see how it works and get some ideas right away.
Eric Davis
Learn which products lead to the customers who spend the most
You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.