This week I released a new metric for Repeat Customer Insights, your store's Average LTV.
While it can be misused, it is a good metric to watch so you have an idea about how valuable each customer is on average.
In the app it's also segmented by acquisition source. That means you can compare how the Average LTV changes between web customers, POS customers, and any of the other dozen or so sources.
You can find it in the Store Analysis report, right by the Average Order Value.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.
It comes with a 14-day free trial so you can see how it works and get some ideas right away.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.