See how your customer segments have changed with the Customer Grid History

There's been a suite of analyses I've wanted to add to Repeat Customer Insights since first reading them.

I quietly launched the first back at the beginning of September but I've been watching its performance before officially announcing it. Eagle-eyed customers might have spotted it already.

Customer Grid History example

I'm calling it the Customer Grid History and it's powered by that little dropdown in the screenshot above.

Now the app will save historic snapshots of the Customer Grid, month-by-month. On the first of every month a new snapshot will be created that will let you look back and see how your customer segments have changed over time.

For example, you might see that you're losing Loyal customers to Neutral or Defected segments. Or maybe that your Average spenders are moving into the High AOV segment.

Each month while your account is active on the Entrepreneur or Growth plans, a new snapshot will be saved. Eventually you'll have a collection of snapshots to view and compare, giving you a level of historic analysis that hasn't been possible before.

This is the first of this type of feature that I've been planning for awhile. It took awhile for me to get the data organized to support the snapshotting. Now a lot more interesting data analyses on customer segments has opened up.

If you don't have Repeat Customer Insights yet or are on the Hobby plan, there's still time to signup and get October's analysis. That'll be a vital one to see the run-up to the holiday season.

Eric Davis

Repeat Customer Insights icon

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

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Topics: Customer segmenting Repeat customer insights

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