Last week a Repeat Customer Insights customer left me this review about the Cohort report:
COHORT ANALYSIS automatically created from your store is unbelievable and a must-have for any startup focused on growth. Extremely happy with this new tool now one of my most valuable in our site!
The Cohort report is relatively new but I've done a poor job of writing about it so not many people are even aware of it.
If you haven't seen the Cohort report in Repeat Customer Insights yet, it really is automatic and shows several different metrics all segmented by the customer cohort. It includes order counts, revenue, and AOV for each cohort and for each month of the cohort's lifetime.
Plus the purple.
Can't forget about the purple.
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.