Repeat Customer Insights now has details for each customer Cohort.
Previously it would report on all of your cohorts across one dimension of metrics (number of customers, revenue, or AOV). While this is great for finding time-based trends like seasonality or responses to campaigns, it wasn’t great for see how a specific cohort of customers behaved.
The new Cohort details is built for that now.
It consolidates all of the behavior for each cohort and includes a running, month-based view of how they are reordering from month-to-month.
It also includes a way to see which customers belong to the cohort and details on those individual customers (number of orders, LTV, automatic segments, grading, etc).
All of this should help you better understand how your customers are behaving and buying so that you can target them better.
If you haven’t installed Repeat Customer Insights yet, you should try it’s 14-day free trial. It’s an easy way to get a detailed look at your customer behavior.
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.