Analyze your 2022 holiday performance to see what your Shopify store accomplished

With the winter holidays over, now is the time to really dig into how your Shopify store did.

Here's some important metrics and behavior to examine.

Overall view of business growth:

Customer base shifts

Products.

You'll want to compare most of these to the years before (year-over-year), going back to 2019 to see pre-COVID performance. The COVID-bump has thrown off a lot of metric trends so you need a long historic view to really see how things are doing.

Many of these can be analyzed by Repeat Customer Insights. Some even automatically for you.

Sign up today and it'll load you holiday and historic data for you.

Eric Davis

See how the month a customer orders will change their behavior

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Learn more

Topics: Analysis Cohort analysis Customer analysis Holiday marketing Order analysis Product analysis

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