Analyze your 2022 holiday performance to see what your Shopify store accomplished

With the winter holidays over, now is the time to really dig into how your Shopify store did.

Here's some important metrics and behavior to examine.

Overall view of business growth:

Customer base shifts


You'll want to compare most of these to the years before (year-over-year), going back to 2019 to see pre-COVID performance. The COVID-bump has thrown off a lot of metric trends so you need a long historic view to really see how things are doing.

Many of these can be analyzed by Repeat Customer Insights. Some even automatically for you.

Sign up today and it'll load you holiday and historic data for you.

Eric Davis

Did last year's holiday customers come back?

Find out if last year's holiday customers stuck around with Repeat Customer Insights Cohort Report.

Learn more

Topics: Analysis Cohort analysis Customer analysis Holiday marketing Order analysis Product analysis

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