The critical step in turning your new customers into repeat customers

Your Shopify store's Repeat Purchase Rate is an important metric that shows how loyal your customers are.

An even more important metric is the Repeat Purchase Rate between the 1st and 2nd orders.

This measurement tells you how well your store is converting one-time customers into repeat customers. A 10% Repeat Purchase Rate here means only 10% of your new customers are coming back to place second orders.

A low value here will hamper all of your work on loyalty programs, customer campaigns, and will result in lower Customer Lifetime Values.

Industry figures put the average store's repeat purchase rate at around 27%. If you're store is showing lower than that between the 1st and 2nd orders then that's a great place to optimize. It's also an easier space to optimize than your overall Repeat Purchase Rate.

To improve it you can use all of the tactics for improving your Repeat Purchase Rate but since it's such a specific point in your customer lifecycle, you have even more options:

Remember, customers at this point have purchased once but they haven't made their second purchase.

Check how your holiday customers performed

Check how holiday customers performed in prior years with Repeat Customer Insights Cohort Report.

Learn more

Topics: Metrics Repeat customers Repeat purchase rate

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