Breaking down customer acquisition sources for each cohort

Knowing where customers come from is important for customer analysis. When you know which sources create quality customers, you can shift more resources to them and away from low-quality sources.

Repeat Customer Insights will now analyze and breakdown which acquisition sources lead to customers on a per-cohort basis. This will help answer the questions "where did my best customers come from?" and "when did they arrive?"

Acquisition Sources for a cohort

(The First Product Analysis can also help you answer "what did they buy when they showed up?")

You can find the acquisition sources listed in each Cohort report details, below the cohort totals.

Eric Davis

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

Learn more

Topics: Cohort analysis Customer acquisition Repeat customer insights

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