How likely is each of your products to create repeat customers?

Last week I improved the First Products report in Repeat Customer Insights so that it will now show you which products produce the most repeat customers.

It does this by analyzing the product and customer data to calculate the Repeat Purchase Rate for each individual product (and variant).

This means you can compare products to see which ones are more likely to create repeat customers. For example, customers who first ordered the black shirt might come back and buy again 11% of the time while those that get the green shirt comes back 35% of the time.

As you might imagine, this can really help make merchandising decisions especially when combined with the per-product total lifetime value.

If you want to see how your products are performing helping win repeat customers, install Repeat Customer Insights and look in the First Product Analysis.

Eric Davis

Learn what your customers are actually doing instead of just guessing

One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.

Learn more

Topics: Product analysis Repeat customers Repeat purchase rate

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.