Finding your consistent big spenders in Shopify

In Repeat Customer Insights I was asked:

What is the best report to determine most consistent highest spenders?

You'll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it's a visual view of the same data and will let you drill down into the details for each customer segment.

The highest spenders will have a high Monetary component from the RFM analysis. I'd recommend looking at these segments as they include other good behaviors in addition to a high total spend:

Those three segments should give you plenty of customers to plan a few marketing campaigns for.

If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.

Eric Davis

Check how your holiday customers performed

Check how holiday customers performed in prior years with Repeat Customer Insights Cohort Report.

Learn more

Topics: Customer analysis Customer segmenting Rfm

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.