In Repeat Customer Insights I was asked:
What is the best report to determine most consistent highest spenders?
You'll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it's a visual view of the same data and will let you drill down into the details for each customer segment.
The highest spenders will have a high Monetary component from the RFM analysis. I'd recommend looking at these segments as they include other good behaviors in addition to a high total spend:
- Recent whale (RM)
- Recent high spender (RM)
- Whale (FM)
Those three segments should give you plenty of customers to plan a few marketing campaigns for.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.
Eric Davis
When are your customers defecting?
Are your customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.