My #1 tip to improve customer retention for Shopify

Yesterday I was asked by an author for a quote about retention that I wanted to share:

What is your #1 tip to improve customer retention for an eCommerce store?

Make sure you're sending emails to new customers that eventually leads them to make a second purchase. Don't assume they'll come back, they won't. This first to second purchase is the largest barrier to customer retention, solve it and everything else becomes easier.

Those three sentences summarized years of research I've been doing for Repeat Customer Insights.

Small stores, big stores, and huge stores. They all have that same problem of the 1st to 2nd purchases and it's such a powerful place to focus your resources on.

It's a hard problem to solve sure, but once you do... watch out. Even incremental improvements stack nicely.

If you haven't installed Repeat Customer Insights yet, the Entrepreneur and Growth plans include the Customer Purchase Latency report which break down the 1st to 2nd purchase metrics automatically. It makes it easy to see how you're doing and if you've improved over the years.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Customer retention Repeat customers

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