How the time period works in Repeat Customer Insights

A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases.

In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period.

The shorter periods have less time for a customer to become a repeat customer in that timeframe, which is why the Repeat Purchase Rate and Repeat Sales Percentages are lower.

Depending on your products, I usually recommend looking at only the all-time and annual values for those two metrics as the quarterly ones are too short. Some stores use them though, especially subscription-based ones.

If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.

Eric Davis

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. Some might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.

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Topics: Repeat purchase rate Repeat sales percentage

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