How the time period works in Repeat Customer Insights

A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases.

In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period.

  • All-time means they’ll just need to have made two purchases at any time.
  • 2020 will be two purchases within the year.
  • 2020 Q3 would be two purchases within those three months.

The shorter periods have less time for a customer to become a repeat customer in that timeframe, which is why the Repeat Purchase Rate and Repeat Sales Percentages are lower.

Depending on your products, I usually recommend looking at only the all-time and annual values for those two metrics as the quarterly ones are too short. Some stores use them though, especially subscription-based ones.

If you haven’t installed Repeat Customer Insights yet, it’s an easy way to get a detailed look at your customer behavior.

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify