A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases.
In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period.
- All-time means they'll just need to have made two purchases at any time.
- 2020 will be two purchases within the year.
- 2020 Q3 would be two purchases within those three months.
The shorter periods have less time for a customer to become a repeat customer in that timeframe, which is why the Repeat Purchase Rate and Repeat Sales Percentages are lower.
Depending on your products, I usually recommend looking at only the all-time and annual values for those two metrics as the quarterly ones are too short. Some stores use them though, especially subscription-based ones.
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.