How the time period works in Repeat Customer Insights

A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases.

In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period.

  • All-time means they’ll just need to have made two purchases at any time.
  • 2020 will be two purchases within the year.
  • 2020 Q3 would be two purchases within those three months.

The shorter periods have less time for a customer to become a repeat customer in that timeframe, which is why the Repeat Purchase Rate and Repeat Sales Percentages are lower.

Depending on your products, I usually recommend looking at only the all-time and annual values for those two metrics as the quarterly ones are too short. Some stores use them though, especially subscription-based ones.

If you haven’t installed Repeat Customer Insights yet, it’s an easy way to get a detailed look at your customer behavior.

Eric Davis

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