Every Repeat Customer Insights account can now have unlimited users without needing Shopify accounts for each.
Previously, in order to use the app you'd be required to have a Shopify account to login. That's fine for staff but what if you wanted a consultant, advisor, or investor to see your metrics? You'd have to give them a full Shopify user account (and might have to pay Shopify for that account) and train them on how to get around Shopify's admin area.
Now any person can be invited by the account administrator to use Repeat Customer Insights without needing a Shopify account.
If you have multiple accounts, you can even invite someone to each of your different stores. I use this myself to make it easy to switch between my various Shopify stores.
If you haven't installed Repeat Customer Insights yet, it's a quick and automatic way to measure your customer behavior.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.