With holiday shipping deadlines approaching, this week is the time to be sending out "last-minute" order messages to customers.
It's also a prime time to contact any VIP or repeat customers who haven't ordered this season yet. For them you can position it as a year-end loyalty deal as some of them might buy for themselves.
Still a solid three weeks remaining in 2023 to end on a high note.
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.