Shopify articles - Page 3

Plan to email customers more frequently

Many years ago before I started daily emails I did quite a bit of research on how frequent and when to send emails. At the time the advice was at least once per month or once a week if you could produce the content. Then for sales emails it was...

Using unified customer scoring to better rank customers

The neat thing about having a unified customer scoring system like Customer Grades in my app, is that you can just sort customers quickly get an idea of your best customers. Compare that to sorting by a single metric, like as Customer Lifetime Value. With a single metric you'll see...

The cost of bad advice

This year I have a couple hundred plants ready to go into the ground but the weather is still too cold. Some I started too early. Others I started too many (tomatoes). Some we questionable seed that ended up growing quite well. Later this week it should start to heat...

Use win-back campaigns to remind soon-to-defect customers

Similar to the advice from last Friday, you should not only try to win-back defected customers but also ones who are on the fence of defecting. Oftentimes customers just plain forget about your store and have a hard time remembering where they bought something. This is even more problematic if...

Use win-back campaigns to recover your high-value defected customers

Win-back campaigns can be effective to get expired and defected customers to come back to your store. You'd send them after a set amount of time has lapsed since a customer's last order. (In Repeat Customer Insights the Focus on: Downturn dashboard can tell you that timing). Often the email...

Automate data exports from Repeat Customer Insights

The email subscriptions feature in Repeat Customer Insights was designed to make your store metrics easier and more accessible. With it you can send copies of the reports to anyone, automatically on a schedule. One side benefit of this is scheduling automatic data exports. The data export includes the full,...

Tracking historic customer segments automatically

The first of the month is fun with Repeat Customer Insights. That's when the Historic Customer Grids take their snapshots of the customer segments. This shows and compares how many customers where in which segments. e.g. Loyal customers grew by 10%. It's surprisingly useful to see how customers flow from...

New product demo data added to Repeat Customer Insights

I've just released an update for the Repeat Customer Insights demo site to include a larger number of products and variants. Now you'll have better examples of how it analyzes products and variants. I ran out of fun product names and silly puns for the demo data so I only...

Send reminder emails to one-time customers

Once you're able to analyze your customer behavior you should be able to predict when one-time customers are likely to place their second orders. This step, placing their second order, is a key behavior for their customer development and for your store. Especially when it comes to repeat customer purchases...

Stop promoting products that don't create repeat customer

Not to mince words, if you want to grow your store with repeat customers you have to stop promoting products that suck at creating repeat customers. Some of your best-selling products might attract new customers but if they suck at retaining those customers, stop promoting them. It's like saying "I...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.