I've been getting more fond of cohort reports lately. They present a lot of data all at once which is overwhelming at first, but the more you work with them the easier they get. What I've been enjoying is using the cohorts as a quick way to watch customer acquisition...
Yesterday I placed our six-month order for some pasta when I noticed something new: pasta subscriptions. The store would send a 4-pack of one type of pasta, delivered every month for $20/month. That had me interested for a few seconds before I remembered their pasta was regularly $3.95/each. $4 +...
This past weekend we were browsing a small artist street market. Some prints caught Ilana's eye and after talking with the artist, we ended up buying one of each at a deep discount. Originally she was considering getting a couple but walked away with 25 prints. The artist ended up...
It's difficult to get advice about how your Shopify store performs. Shopify gives some performance data ("in the top 5% of stores") but it's flawed from what I've seen of the measurement. Even hobby-sized stores can break into their "top 10%". For Repeat Customer Insights I dig into industry reports,...
Happy Friday the 13th. While this day is considered unlucky for some, it's a rather great day for... reads note Oh, um... excuse me. Happy Friday the 14th, my mistake. No matter what, mistakes will happen in your business. How they are handled will determine if you keep a customer...
For most Shopify stores, the majority of potential customers never end up buying. All that time, money, and resources used to drive people to your store ends up being wasted. Luckily, some turn into customers otherwise you'd quickly go out of business. Of those, the majority will not come back...
When it comes to customer retention, one of the most effective activities you can do is to develop your 1st to 2nd order funnel. This is all about getting a one-time customer to buy a second time. The vast majority of ecommerce stores struggle here, often only getting 1-in-4 customers...
I've been thinking about different uses of the new Targets feature in Repeat Customer Insights and came up with several ways Targets can be taken advantage of: Growth via improvements on your overall value. Setting floors for acquisition sources so sources that fall below it for too long are cut....
Let's dig into the new Targets feature in Repeat Customer Insights a bit more. (Even if you don't have the app, you might want to follow along as there's some advice you can steal from) Arguably the most popular metric in ecommerce is Average Order Value so let's use that...
While industry metrics are useful to compare and benchmark your store against, your store's performance is unique. The products you offer, the channels you use, the brand messaging you've built up, and everything else you do all contributes to how your Shopify store performs. That's why I'm happy to announce...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.