One thing to test out this week before Black Friday is any automation that adds new customers to your New Customer Welcome campaign.
This is a pretty simple automation, complexity-wise, but it's a vital one. You want to be confidant that every new customer who orders is added to the correct campaign and they start to receive your new customer emails.
Done right, you'll have the chance to convert some of these holiday shoppers into repeat customers. Given what I've seen with Repeat Customer Insights, this step from one order to two orders is the most important one for success over the next year.
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.