Shopify articles - Page 4

Gateway products: products that heavily influence customer behavior

Think back to the first purchase you made for one of your hobbies. Often you weren't quite into the hobby yet but felt like that purchase would be useful. Fast-forward to the present and there's a good chance you've made more purchases to support your hobby. Likely, many purchases. That...

Improve the parts of your products that customers care about

As part of my work on improving the advice inside Repeat Customer Insights I did an audit of what checks the app performed. These are things like checking the current Average Order Value against your historic performance or that the Repeat Purchase Rate is higher than the industry average. While...

Find a better way

Recently I've been thinking about changing how I use some specific tools in my development. Which tools don't matter for this tip. What does matter is they are ones I've used daily for 8 or 9 years now. In that time the tools and technology around them have advanced significantly....

Evaluating the impacts of the winter season

Later this month I'll be going through the garden and seeing which plants survived the winter so far. I need to do this because my plan of what's outside doesn't match up with the reality. Some plants that should have lived through the cold have died. This is also a...

Ignore claims that a marketing channel is dead

It's odd how people like to dismiss marketing channels or call them dead. Not say a channel is inefficient. Not say a channel is too expensive to make work. Not say a channel isn't for them. I'm talking about out-right dismissal. "That will never work" or "that channel is dead...

Using Customer Grids to defect customer defection early

In Repeat Customer Insights you can use the Customer Grid as a customer defection early-warning system. Let's say you compare your Customer Grid to your past performance and see this in your defection customer segments: This says a lot about the store Loyal customers have shifted out to other segments...

The season to get everything ready for the year

After the winter holidays I like to spend time to clean things at the start of the next year. That means January and February are mostly focused around maintenance and getting things easier to work on over the next several months. With the holidays and most holiday returns done, now...

Use a holiday to your advantage

Some holidays like the upcoming Valentine's Day can be tricky to use in your marketing. Some brands should 100% be taking advantage of any given holiday. If you sell candy, Valentine's Day is an easy win. For other brands, some holidays are off-limits. If you sell burial services, having a...

Reduce customer service costs with a New Customer Welcome campaign

One benefit of a New Customer Welcome campaign is that it can cut down in customer service requirements. Note: requirements, not the quality. The point of these campaigns is to get a customer familiar with your store, products, etc. A big part of that is education and teaching them how...

Retaining customers with RFM segmenting

A Repeat Customer Insights customer was asking what they could do with RFM segmenting to retain customers better. For retaining existing customers you'll want to reach customers who are good customers but haven't ordered recently. Especially if your product line lends itself to frequent reorders (e.g. consumable products). For this...

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