Shopify articles - Page 5

Learn how customer groups behave over-time with a cohort report

One of the main reasons you might use a customer cohort report is to understand how a group of customers behave over-time. Most of the time it'll even be to understand how a group of customers acquired in a specific month behaved. The way the cohort reports are arranged, you'd...

Email marketing is your highest leverage channel

When it comes to marketing your Shopify store, email marketing is one of the strongest strategies you have. With a little bit of effort each month and maybe a few hundred dollars you can reach thousands of your best customers and prospective customers. Then when you factor how well those...

Monitor your best cohorts throughout the year

Most ecommerce store's revenue cycles through the year in a regular pattern (cyclical, seasonal). Typically this is high sales in early winter due to holiday gifts, a slump at the beginning of new year, increase leading into summer, etc. Others might be on a different cycle, e.g. swimwear will peak...

My Shopify and ecommerce glossary

Last month I started working on an ecommerce glossary. I needed it because I'd often get questions about what a term means or would read about some website misusing a term (which is only going to get worse with AI content mills). Once I built the first version of it,...

April Fools' Day depends on your brand positioning

April Fools' Day is upon us which means everything you read or hear about today should be taken with a grain of salt. For myself, while I like using humor and jokes, I don't particularly like creating an April Fools' prank. I prefer to distribute my humor and snark all...

Insights added for Returning Customer Rate

This week I've released an update to Repeat Customer Insights so your Returning Customer Rate is now automatically compared and benchmarked. When the app detects a low or lower than usual Returning Customer Rate, it'll flag that metric in the Store Analysis. I'll be adding specific advice for low Returning...

How Shopify stores use Repeat Customer Insights

Recently a subscriber asked me how other merchants use Repeat Customer Insights: I would be interested to know how your customers use your app specifically? I know the data is valuable but what you do with the data is always the key. Here are some specific examples I've heard of...

Spring clean your merchandise catalog

The past couple of months we've been cleaning out our basement for some construction. This meant we've had to move and find places for all our "stuff". I found class assignments from when I was in elementary school in some of the boxes. Needless to say, this was a major...

Better marketing timing with Average Customer Purchase Latency

Your Average Customer Purchase Latency is a great metric to measure how quickly your customers reorder. Latency in-general is a measurement of the time between events. (You might hear about it in web performance where it's used a lot) Customer Purchase Latency is the time between customer purchases. The time...

Learn how metrics relate to have more optimization opportunities

When you start to understand how your different metrics relate, you can start to make better predictions. For example, if you know your Average Orders per Month and Average Order Value you can estimate how your total sales would change when they change. Lets say you have 1,000 orders per...

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