Friday the 13th came early this year. I'm not sure if it's lucky or unlucky anymore. At the very least it's a herald of an "interesting" time ahead. More and more industries are reporting their growth during COVID has now disappeared and they are contracting back to regular growth or...
With the winter holidays over, now is the time to really dig into how your Shopify store did. Here's some important metrics and behavior to examine. Overall view of business growth: Total sales for Q4. Average orders per month for Q4. Profit for Q4. Total marketing costs, direct and indirect....
A Shopify store using Repeat Customer Insights asked recently: I would also love suggestions on how to reach out to and show appreciation to my best customers. Gifts, discounts, VIP access, and thoughtful notes are usually the best options to send to your VIP customers. You want VIPs to feel...
With the holiday season done, now's a good time to run your post-holiday campaigns. What's in a post-holiday campaign you ask? First you need a good hook. You can play off the didn't get what you wanted angle. Or now get something for yourself. Or did you forget about that...
File this idea down for the next holiday season: Last month I bought a bunch of Lego presents for the kiddo. Most weren't discounted but due to the order size, they offered a bunch of free gifts. The gifts were small ($5-20 retail) but in the end we got four...
I've been thinking about making some major updates to my website. Not so much in the look or design but more of how it's organized. One question that's been guiding my thinking is: "What's the purpose?" For my website it's purpose is to: a) educate Shopify merchants on customer analysis...
Yesterday I started doing my own year-end review. What went well? What went poorly? What was a surprise? What will I do next? The point of this exercise is to try to get a perspective on the year as a whole. Something beyond the easy to measure metrics like revenue,...
Annnd 2023 has started. With the close of 2022, it's time to dig in and really analyze your results. Was there revenue growth? Was their customer growth? Did more or less customers come back and order vs 2021? Which products were the best sellers? Which new products were best sellers?...
Today marks the last weekday of 2022. It's definitely been an interesting year. As the year wraps up, this is a great time to use Repeat Customer Insights to take a snapshot of your customer base. Each month those snapshots are taken so you can look back and see how...
As I write this, we just ended a day and a half power outage. This time we were a bit more prepared than a couple of years back. Batteries were fully charged, the camp stove had fuel, and we had plenty of light. Overall it wasn't that bad, just required...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.