Shopify articles - Page 5

Almost time for resting, relaxing, and returns

This weekend being the last weekend before Christmas, there's not many holiday promotions left. last minute gifts Kwanzaa gift cards remind customers about your physical store B2B customers still might order before the end-of-year any other end-of-year promotions could be started But other than that, the season is mostly wrapped...

Stick to your sale deadlines

Don't set a deadline for a deal or offer and then plan to extend it at the last minute. Some marketers have latched onto this idea as a way to turn up the urgency pressure on customers. Force customers to buy before a deadline, then give others more time, all...

Tiny Tip: Promote gift cards to last-minute customers

With the year wrapping up soon, now is a good time to promote gift cards. In order to get the best result you'll want to put them in multiple places: main promotion on homepage your announcement bar e.g. at top of every page prominently in your major collections You'll also...

Don't forget about end-of-the-year business orders

With Christmas fast approaching, much of the winter holiday sales season is wrapping up. But don't forget about your business customers. There's still two weeks left in the year and many businesses like to make year-end purchases for tax reasons. This might be your standard B2B pitches but could take...

Particular products for particular people

Just a few minutes ago, Ilana Davis asked me if I wanted a cookbook someone was offering for free. My reply was full of snark but got me thinking: No thanks. That's for people who like cooking, not eating. Having already read that book, I was familiar with it enough...

Poor packaging damages customer loyalty

While this time of the year can be stressful, it's important to keep quality up. We've had a number of packages screwed up this month. One with no padding (and damaged product leaking out), one missing tape on the bottom, one with a soaking wet box and no liner (and...

Remind winter anniversary customers to buy

Nearly every store has holiday customers who only buy in December. You probably won't be able to convince them to buy more frequently but you can get them to buy every year. What you'll want is a kind of anniversary campaign. This will email them once or twice every December...

Send shipping deadline reminders this week

With holiday shipping deadlines approaching, this week is the time to be sending out "last-minute" order messages to customers. It's also a prime time to contact any VIP or repeat customers who haven't ordered this season yet. For them you can position it as a year-end loyalty deal as some...

Recommend filler products to boost Average Order Values

An easy tactic to increase your Average Order Value is to create a collection of low-cost products. These will be products that are $2, $5, or maybe up to $10. You can manually curate them to include easy-to-ship and high-profit products or you can use Shopify's smart collections include everything...

Tiny Tip: check for checkout frustrations

The past few weeks I've experienced a ton of different ordering and checkout processes. Many of them were frustrating and full of errors. In today's Tiny Tip, you should check your own checkout. This should only take you five minutes. If it takes longer, that's a sign of urgent problems...

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