After the winter holidays I like to spend time to clean things at the start of the next year. That means January and February are mostly focused around maintenance and getting things easier to work on over the next several months. With the holidays and most holiday returns done, now...
Some holidays like the upcoming Valentine's Day can be tricky to use in your marketing. Some brands should 100% be taking advantage of any given holiday. If you sell candy, Valentine's Day is an easy win. For other brands, some holidays are off-limits. If you sell burial services, having a...
One benefit of a New Customer Welcome campaign is that it can cut down in customer service requirements. Note: requirements, not the quality. The point of these campaigns is to get a customer familiar with your store, products, etc. A big part of that is education and teaching them how...
A Repeat Customer Insights customer was asking what they could do with RFM segmenting to retain customers better. For retaining existing customers you'll want to reach customers who are good customers but haven't ordered recently. Especially if your product line lends itself to frequent reorders (e.g. consumable products). For this...
Do your customers really want discounts on large orders, upsells, or a loyalty points system? Or are those things you want? The reason customers might be ignoring things are because they don't want them and just ignore them. Be prepared to cut anything that doesn't work. Eric Davis Leaky funnel...
Once you know who your loyal customers are (say though customer segmenting or loyalty analysis), then you can measure how they are different than your regular customers. Goods ways to do this are to compare your overall customer performance to your loyal customer segment: Average Order Value Average Lifetime Value...
While going through some ecommerce stats and studies I came across a post from Jilt that mentioned a pretty interesting offer. Rue La La offers a shipping option called The Rue 30®. Basically when you order, you pay shipping but any additional orders over the next 30 days ship free....
By figuring out your Returns Rate, you'll have an idea of how many returns you'd need to process each month. The only other thing you need to forecast your returns each month is your monthly order volume. (Repeat Customer Insights can automatically calculate your Average Order Volume over a year...
With January wrapping up, most of your holiday returns will have been sent in by now. That makes this a good time to dig into how your returns and exchanges went for the year. Figuring out how many orders resulted in a return can be straight-forward. For this you'll want...
Repeat customers are key to building a long-term business. Without them you're constantly at the beck and call of the platforms to feed you new customers. Hoping those platforms don't change the rules and cut-off your new customer flow (and thus your entire business). That's why getting that one-time customer...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.