Repeat customers are key to building a long-term business. Without them you're constantly at the beck and call of the platforms to feed you new customers. Hoping those platforms don't change the rules and cut-off your new customer flow (and thus your entire business). That's why getting that one-time customer...
I was browsing my what's new with the company who makes my running sandals. The sets I have are still working well but I was curious what changes they've made and if there was any benefit to upgrading. I ended up having to dig around to find an old product...
One of the seed stores I buy from sends free sample packets of seeds with every order. A couple of years back they sent a specific kale, which I now use in my kale breeding. Last year they sent a tiny tomato which was a hit with the family. Then...
In a few weeks I'm going to start planting my summer seeds, specifically peppers. It might sound funny but some plants need a really long time to get going. Otherwise they won't grow enough before their season ends. Even though you just finished the main winter holiday season, you might...
Anytime you make a big change, you run the risk of breaking things. Switch your Shopify theme? You risk your conversion rates, SEO, and can cause customer confusion. Redesign your product? You risk defects, upset old customers, and bad reviews. A few months ago I started to redo my product...
There isn't one metric that perfectly identifies your repeat customer performance. Combining two metrics though and you can get really close. Repeat Purchase Rate and Customer Purchase Latency (latency) when combined can describe much of your success with repeat customers. Repeat Purchase Rate shows the number of customers who re-ordered...
One store optimization pattern that works really well is to find and optimize your metric drop-offs. First you need to pick a metric you're going to use for this. Most metrics can work as long as you can measure it for a subset of your customers or orders. Let's pick...
When you have your orders sequenced it can become quite easy to see when customers start becoming loyal. Many stores I've looked at have a point where their metrics start improving like the 4th order or 2nd order. Average Order Value. Repeat Purchase Rate. Customer Purchase Latency. They all tend...
Sometimes things are just out of your control. Order shipment lost. Economy crashed. Email never sent out. The list goes on. Perhaps you could have prevented it but sometimes there isn't anything you can do except cope with the consequences. There are problems, which have a solution. Even seemingly impossible...
There are 100s of metrics you can collect in your Shopify store about your customers. Maybe 1,000s. But the vast majority of them are irrelevant or only matter in specific circumstances. The important customer behavior metrics to track per customer are: time since last order number of orders amount spent...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.