Early on in a recent recession, someone [1] gave the advice of: Focus on getting two new customers each month. Get out there and hustle. Ignore the rest of the recession. Though aimed at smaller software companies who earn recurring revenue, this advice can apply to any business. Two new...
Even though RFM analysis can work on most Shopify store sizes, there are some times when it's too complex or not worth the time to use. Early in your store RFM analysis uses your customers past buying behavior to segment them. If your store is new, say within the last...
Happy 4th of July to you. Being the US's Independence Day, it gets a lot of attention every year along with special holiday sales. This year the promotions started last Friday and I've seen some extended into Wednesday. A nice long 6-day cycle that captures both the weekend and a...
Wholesale orders can be profitable for your store, even without a separate wholesale division or even much of a plan. When they buy on a regular schedule you can get a foundation of stable revenue. When companies buy in bulk they are usually looking for two things: good price on...
Table of Contents What is a cohort analysis? Why a cohort analysis important for ecommerce Cohort analysis example How to read a cohort analysis 1. Figure out how the cohort report is grouping 2. Read across to understand one groups behavior 3. Read down to understand a cohort's age...
Customers of Repeat Customer Insights can now subscribe to the Store Analysis report and be emailed copies of the report automatically. Email subscriptions were something I added awhile back. They have the app compile and send you reports automatically on a weekly or monthly schedule. With this latest enhancement you...
In Repeat Customer Insights you can subscribe to the reports to get a copy emailed to you automatically. These email subscriptions make finding and reacting to your metrics easier. That's the whole point of tracking metrics: better changes, better decision making. Multiple email addresses allowed Each account can have multiple...
Last week and today I've been spending time to optimize and speed up both Repeat Customer Insights and my main website. I've made it a regular thing to optimize Repeat Customer Insights, usually before the winter holidays but my main website had years of accumulated cruft (even with the redesign)....
A Repeat Customer Insights customer was asking about how the Average Customer Purchase Latency changes when the orders are sequenced on annual reports vs quarter reports. It's a common confusion so I wanted to share the details here. The quarter reports are typically in pulling long-term repeat customers into the...
Awhile back, a merchant was bragging about how most of their customers are repeat customers and so they can get away with not writing any product content for their store. Customers already knew everything about their products so it was just a quick transaction for them right? But then they...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.