Your business cycles are important to understand. A down month might be from your typical cycle and not have anything to do with what you did (or didn't do) this month. This point was driven home to me once by a Shopify store complaining about a low month. With one...
With a week gone by since the end of the year, now is the time to start reviewing the winter holiday season. You'll want to look for and note important metrics like: Total sales AOV Order volume Repeat Purchase Rate Returning Customer Rate These you'll want to compare to performance...
This next week should bring our first really freezing weather. With the garden full of winter vegetables, I'm expecting a portion of them to die off from the cold. That's exactly what I want. Most of those plants are alive for their seed next spring. The ones that survive the...
With the new year starting up, I've been planning out what projects and experiments I'll tackle this year. That makes me curious about what you're up to. What are you looking forward to this year? Anything new you're investing time into? Any work you're hoping will pay-off? Eric Davis Start...
This year instead of resolutions, commit to experiments. Experiments are where you have an idea (hypothesis), a rough plan, and commit to trying a change. Unlike resolutions, they aren't a succeed/fail situation. With a diet resolution, you succeed or fail every day. Same for reading, personality changes (e.g. be nicer),...
Happy New Year to you and yours. With this new year, I'm hopeful new opportunities become available for your business. Eric Davis
Today's the last week day of the year. What wins did you have this year? (And more importantly) Did you celebrate those wins when they happened? If not, celebrate today and this weekend with your teams. We all need to make our successes more visible, at least to ourselves and...
Today, take the time to make a list of what holiday campaigns/promotions you ran and how you felt like they performed. Don't worry about collecting the actual performance data yet, just make a list of your thoughts on them. What went well. What didn't work. What brought in a lot...
With the year ending after this week, I'm starting to figure out if there's any end of the year business purchases I need. I take a look at this time every year for tax purposes but also because a lot of companies still have their winter holiday sales. They aren't...
Merry Christmas to you and your family. Hopefully you're able to take some well-deserved time off today (or soon). Work can wait. Eric Davis
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.