Shopify articles - Page 7

Avoid 3rd party review websites to build customer loyalty

Customer reviews are important to build trust with new customers. Often times it might appear easier to use a 3rd party review website to collect and show reviews. They might even promise increased traffic due to their marketplace or the like. 3rd party review websites are a trap. The list...

Customer service is your loyalty safety net

Customer loyalty is the customer's trust in your company. Like anything else trust-based, it can take a long time to build up and only moments to destroy. The big killer of loyalty is bad customer service. Usually by the time customer service is contacted, something is wrong or the customer...

Give your most loyal customers early access to Black Friday deals

Every year I see stores starting their Black Friday earlier and earlier in the month, or even in October. A tactic that might work better in the long-term is to offer early access as a perk to your loyal customers. Instead of just discounting everything early, you give your most...

Prepare your marketing winners and experiments

With a little over two weeks left before the holiday season starts, it's time to get all of your promotions wrapped up and tested. Hopefully you're using your successful ones from prior years and experimenting with a handful of new ones. This is also a good time to use customer...

Welcome your new customers

A few weeks ago I bought from a new-to-me store. Within that same week they emailed me three times about other products they have and a kickstarter they were starting. 100% sales messages. Basically, I got dumped into their main newsletter without any preamble and right in the middle of...

Show your customers they are wanted

Last month we had a contractor replace and re-plumb our water heater, giving it a much needed upgrade. This contractor was one we've used before to replace our heating/AC, electrical wiring, and a few other projects. We've spent a decent sum over the years but not a whole lot. During...

Take stock of your customer base

With October wrapping up today, it's a good time to take stock of where your customer base is before the holiday season. With Repeat Customer Insights your customers are analyzed using time-tested models and automatically segmented. The system will even keep track of how your store performs over-time. That'll let...

Counter the rising cost of paid customer acquisition

Over the years I've been collecting a various studies and reports on industry metrics for ecommerce and retails stores. More recently I've begun to organize them and start incorporating them into the advice in Repeat Customer Insights. One thing that keeps coming up again and again every year is the...

RFM to analyze subscription customers

Analyzing subscription customers with RFM can make customer segmenting quite easy. For awhile now I've been using RFM to analyze the stores using Repeat Customer Insights. e.g. how recently they've paid a subscription invoice, how long they've been subscribed, how much they've spent. There's definitely a clear group of long-term...

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