Shopify articles - Page 7

Focus on your best Shopify channels to attract better customers

An easy way to find your best sales channels in Shopify is to compare their performance against your average performance. It sounds simple but Shopify's reports don't go into much detail. You can compare sales, net sales, and the like but none of the averaging metrics. It doesn't even show...

Use the leap year to your advantage

Leap years are rare enough that you can consider them an every four year occurrence (at least until 2100). That makes them a good candidate for a "once every four year" promotion. If you can't get one ready for this year, try to take notes on what others are sending...

Build a break-glass marketing campaign for downturns

Sometimes you just don't have the time or energy to build a marketing campaign. For those times, you'll want to have a break-glass campaign prepared. A break-glass campaign is a type of marketing campaign that you can run almost anytime. It's created when you have time and then saved for...

Time your marketing to when a customer is likely to reorder

If your customer just ordered from you, it's probably not a good time to ask them to order again. Yet this happens more often than stores care to admit. Earlier this month I ordered some ginger plants from a store (based on an email reminder from them). Then not even...

Gateway products: products that heavily influence customer behavior

Think back to the first purchase you made for one of your hobbies. Often you weren't quite into the hobby yet but felt like that purchase would be useful. Fast-forward to the present and there's a good chance you've made more purchases to support your hobby. Likely, many purchases. That...

Improve the parts of your products that customers care about

As part of my work on improving the advice inside Repeat Customer Insights I did an audit of what checks the app performed. These are things like checking the current Average Order Value against your historic performance or that the Repeat Purchase Rate is higher than the industry average. While...

Find a better way

Recently I've been thinking about changing how I use some specific tools in my development. Which tools don't matter for this tip. What does matter is they are ones I've used daily for 8 or 9 years now. In that time the tools and technology around them have advanced significantly....

Evaluating the impacts of the winter season

Later this month I'll be going through the garden and seeing which plants survived the winter so far. I need to do this because my plan of what's outside doesn't match up with the reality. Some plants that should have lived through the cold have died. This is also a...

Ignore claims that a marketing channel is dead

It's odd how people like to dismiss marketing channels or call them dead. Not say a channel is inefficient. Not say a channel is too expensive to make work. Not say a channel isn't for them. I'm talking about out-right dismissal. "That will never work" or "that channel is dead...

Using Customer Grids to defect customer defection early

In Repeat Customer Insights you can use the Customer Grid as a customer defection early-warning system. Let's say you compare your Customer Grid to your past performance and see this in your defection customer segments: This says a lot about the store Loyal customers have shifted out to other segments...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.