Recently a subscriber asked me how other merchants use Repeat Customer Insights: I would be interested to know how your customers use your app specifically? I know the data is valuable but what you do with the data is always the key. Here are some specific examples I've heard of...
The past couple of months we've been cleaning out our basement for some construction. This meant we've had to move and find places for all our "stuff". I found class assignments from when I was in elementary school in some of the boxes. Needless to say, this was a major...
Your Average Customer Purchase Latency is a great metric to measure how quickly your customers reorder. Latency in-general is a measurement of the time between events. (You might hear about it in web performance where it's used a lot) Customer Purchase Latency is the time between customer purchases. The time...
When you start to understand how your different metrics relate, you can start to make better predictions. For example, if you know your Average Orders per Month and Average Order Value you can estimate how your total sales would change when they change. Lets say you have 1,000 orders per...
One way to tell if your Shopify store sales are sustainable is to look at your Repeat Sales Percentage. It measures how much of your total sales are coming from repeat customers. 10% means only 10% of your sales are from repeat customers, 75% means three-quarters. All of your store's...
We've had a bit of nice weather here for the past four days. Sunny days, temps in the 70s, and general all-around nice feeling days. During that time I managed to squeeze in some caulking around the exterior of the house. It was a project I've been needing to do...
Finding your best customers and keeping them is a simple, yet powerful retention strategy. A really useful outcome of using RFM analysis is that it can tell you exactly who they are. With a 1 to 5 scoring model, like what my Shopify app uses, customers scored with 555 are...
As I'm writing this (Thursday 14th), I got an email from a US-only store to remind me to change my clocks for daylight savings. The daylight savings that happened last Sunday in the US. So either someone screwed up the timing of the email (should have been last week), screwed...
You can use your Average Order Value to check for acquisition performance. Say customers acquired via your Shopify Online Store have an AOV of $100, Facebook Ads $95, and Amazon $75. That makes it really easy to compare the channels e.g. compare their costs vs value. If you also measure...
I recently finished a 500 page book and felt very meh about it. It wasn't bad book. It was rather entertaining at times, but the reason I read it was to learn about business and marketing. Of those it only had a couple of good ideas. Ones could have easily...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.