Just a few minutes ago, Ilana Davis asked me if I wanted a cookbook someone was offering for free. My reply was full of snark but got me thinking: No thanks. That's for people who like cooking, not eating. Having already read that book, I was familiar with it enough...
While this time of the year can be stressful, it's important to keep quality up. We've had a number of packages screwed up this month. One with no padding (and damaged product leaking out), one missing tape on the bottom, one with a soaking wet box and no liner (and...
Nearly every store has holiday customers who only buy in December. You probably won't be able to convince them to buy more frequently but you can get them to buy every year. What you'll want is a kind of anniversary campaign. This will email them once or twice every December...
With holiday shipping deadlines approaching, this week is the time to be sending out "last-minute" order messages to customers. It's also a prime time to contact any VIP or repeat customers who haven't ordered this season yet. For them you can position it as a year-end loyalty deal as some...
An easy tactic to increase your Average Order Value is to create a collection of low-cost products. These will be products that are $2, $5, or maybe up to $10. You can manually curate them to include easy-to-ship and high-profit products or you can use Shopify's smart collections include everything...
The past few weeks I've experienced a ton of different ordering and checkout processes. Many of them were frustrating and full of errors. In today's Tiny Tip, you should check your own checkout. This should only take you five minutes. If it takes longer, that's a sign of urgent problems...
The past couple of weeks I've been listening to a lot of cover songs. I like them because they are familiar but also have a touch of surprise. Especially when they cross-genres. This idea of taking something that works and tweaking it to make it unique works well with ideas...
During the holiday season (and any busy period), it's important to promote your best products. Promote a weak product and you risk losing the sale. Problem is, your best products aren't always your best-sellers. You have to dig deeper to find them. "Best" should be which products create the best...
December 1st marks the close of the important November customer cohort. This group of customers are the ones who first bought in November. Typically the majority from your Black Friday deals. This makes them important to monitor over the next year: Did they buy again or did were they a...
Have you ever wondered how much a loyal, repeat customer spends over their lifetime? There's Average Lifetime Value but that includes one-time customers. Given how many more one-time customers order, they can really throw off the average. If you want to calculate it, you can find the average LTV of...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.