The past couple of weeks I've been listening to a lot of cover songs. I like them because they are familiar but also have a touch of surprise. Especially when they cross-genres. This idea of taking something that works and tweaking it to make it unique works well with ideas...
During the holiday season (and any busy period), it's important to promote your best products. Promote a weak product and you risk losing the sale. Problem is, your best products aren't always your best-sellers. You have to dig deeper to find them. "Best" should be which products create the best...
December 1st marks the close of the important November customer cohort. This group of customers are the ones who first bought in November. Typically the majority from your Black Friday deals. This makes them important to monitor over the next year: Did they buy again or did were they a...
Have you ever wondered how much a loyal, repeat customer spends over their lifetime? There's Average Lifetime Value but that includes one-time customers. Given how many more one-time customers order, they can really throw off the average. If you want to calculate it, you can find the average LTV of...
With Black Friday / Cyber Monday weekend over, now it's time to settle in for your regular holiday period. This means a lot of regular work to incentive new and repeat customers to buy. It won't be as fun or entertaining as the last weekend where you're trying to hit...
Cyber Monday. The day that has been clawing at Black Friday's records and make-or-breaking ecommerce stores for decades. It's going to be interesting to hear how the day ends for Shopify and ecommerce as a whole. Has the COVID bump been eroded? Will ecommerce be holding its growth? Will the...
Today's tiny tip is a short one: today won't make or break your holiday season. Even if everything goes wrong (or right), you still have plenty of time to change the outcome of the year. Do your best and help your team to do their best, but try to take...
Today marks Thanksgiving in the US. If you celebrate it, happy Thanksgiving to you. If you don't, happy Thursday-before-Black-Friday. Official holiday or not, today's a good day to be thankful for who you have in your life and how you can help them. That includes family, friends, employees, and customers....
The holiday season can be chaotic. To help out, I've given every Repeat Customer Insights store access to the 4th quarter reports, no matter what subscription plan. (Normally only part of the $99 Growth plan) This means you'd be able to track dozens of different metrics and behaviors during this...
One thing to test out this week before Black Friday is any automation that adds new customers to your New Customer Welcome campaign. This is a pretty simple automation, complexity-wise, but it's a vital one. You want to be confidant that every new customer who orders is added to the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.