If your resources are limited, there are two types of customers you should be targeting with your marketing and advertising: Customers who are most likely to come back and buy again Customers who spent the most per-order The first one is part of customer segmenting and customer loyalty. The second...
Stores use their Average Lifetime Value to figure out how much each customer is "worth" to them. Ignoring all the variety of ways it's calculated, it can still lead you a bit astray. The problem with Lifetime Value calculations is that they require a customer's full lifetime to be accurate....
An often missed metric for Shopify stores is the Average Orders per Customer. It's a simple to understand metric: about how many orders does a customer place over their lifetime? If you have an Average Orders per Customer of one, that means none of your customers buy a second time....
I'm happy to be able to release the latest feature for Repeat Customer Insights: Cohort Insights With Cohort Insights, your cohort data is automatically analyzed and compared against 17 different checks to evaluate how each and every cohort performs. This means you'll be able to see drops in performance automatically...
It's that time of the year to start getting the garden ready. A big part is figuring out when its safe to plant outside in spring. If it's too cold, the plants will weaken or die. Wait to long and they miss out on early growth. Many companies have created...
An easy way to find your best sales channels in Shopify is to compare their performance against your average performance. It sounds simple but Shopify's reports don't go into much detail. You can compare sales, net sales, and the like but none of the averaging metrics. It doesn't even show...
Leap years are rare enough that you can consider them an every four year occurrence (at least until 2100). That makes them a good candidate for a "once every four year" promotion. If you can't get one ready for this year, try to take notes on what others are sending...
Sometimes you just don't have the time or energy to build a marketing campaign. For those times, you'll want to have a break-glass campaign prepared. A break-glass campaign is a type of marketing campaign that you can run almost anytime. It's created when you have time and then saved for...
If your customer just ordered from you, it's probably not a good time to ask them to order again. Yet this happens more often than stores care to admit. Earlier this month I ordered some ginger plants from a store (based on an email reminder from them). Then not even...
Think back to the first purchase you made for one of your hobbies. Often you weren't quite into the hobby yet but felt like that purchase would be useful. Fast-forward to the present and there's a good chance you've made more purchases to support your hobby. Likely, many purchases. That...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.